Seems that Facebook’s velocity has slowed down since the launch of the new site last week. Velocity is defined by Compete.com as: Read the rest of this entry »
Facebook Growth – Slowed By Recent Update
March 23, 2009
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social media | 
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Posted by Laura
More “New Facebook” Disasters – Six Things I Really Hate
March 14, 2009I’m really fed up with Facebook. I really hate the new design changes they made this week, even more than the design changes they made during the Fall of 2008. I’m wondering if they are simply trying to become Twitter, as every change brings them closer and closer to Twitter’s overall concept. Read the rest of this entry »
4 Comments | 
Product management, social media | 
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Posted by Laura
Glassdoor.com – Best Places to Work
January 6, 2009While all Best Places to Work lists have their issues and inaccuracies – I think this list by Glassdoor.com is pretty interesting. For one, it is not an award that companies apply for – it is based on questions answered on glassdoor.com’s site. It is worth a look at the very least:
http://www.glassdoor.com/Best-Places-to-Work-LST_KQ0,19.htm
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employer branding | 
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Posted by Laura
Are You There Yahoo? It’s Me, Laura
November 6, 2008While the news that Google is pulling out of it’s deal with Yahoo is disappointing in many ways, if I still worked at Yahoo I’d look at this as an opportunity to get back to basics. Read the rest of this entry »
Leave a Comment » | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing | Permalink
Posted by Laura
Poll: Which Digital Media Do You Find Most Effective?
November 1, 2008
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Posted by Laura
Has Facebook Jumped The Shark?
July 21, 2008Has the New Facebook design (http://www.new.facebook.com) caused Facebook to “Jump the Shark”? [Definition: Jump the Shark: It's a moment. A defining moment when you know that your favorite television program (or in this case social network) has reached its peak.] Read the rest of this entry »
3 Comments | digital marketing, social media | Permalink
Posted by Laura
Through the Looking GlassDoor.com
June 11, 2008What will candidates see when they peer through GlassDoor.com and see your organization? Does the thought scare you? If it does, that could be your conscience reminding you that your organization has dirty laundry, baggage and issues (and they all do) that you haven’t addressed. Read the rest of this entry »
1 Comment | employer branding | Permalink
Posted by Laura
Must see: Successful Web Analytics Approaches by Avinash Kaushik
June 10, 2008This presentation is a bit long, but very interesting. A must see if you look at web analytics data.
2 Comments | Interactive Marketing, Metrics, Return of Investment, digital marketing | Permalink
Posted by Laura
Google Enables Third Party Tracking For Their Content Network
May 19, 2008This is great news! Google’s content/ad network that allows advertisers to run banners across many publishers has been a very consistent sources of resume submissions in many media campaigns. Up until now though, we were not able to track impressions level data and could only tracking resume submissions that were made after someone clicked on an ad. We’ll now be able to track those that see the ad, but don’t click , or post-impressions resume submissions (post-impressions resume submissions on average account for 60-70% of all resume submissions).
Leave a Comment » | Interactive Marketing, Metrics, Online Media Planning, Return of Investment, digital marketing | Permalink
Posted by Laura
Quantcast – Advanced Search in Beta
May 6, 2008It’s likely you don’t love media data the way that I do and you probably aren’t going to scream with excitement the way I did when I found this out. But, hopefully you can appreciate the usefulness of Quantcast’s new Advanced Search. It is currently in beta and you’ll need to register to use it. Read the rest of this entry »
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Posted by Laura
