March « 2007 « Tales From the Digital Side

Chat – The Virtual Recruitment Tool For Real Life

March 30, 2007

There has been a lot of discussion about Second Life and virtual career fairs. From Job Fairs in Second Life (here and here), with many differing opinions regarding the value of such an initiative. Personally, I’m less enthusiastic about job fairs in Second Life, than I am about the branding opportunities.

However, I do very much believe that companies can leverage virtual recruitment to significantly enhance their ROI in Real Life. And that is by using chat technology to either to run a virtual career fair or as a recruiter chat function on the corporate career site. Why do I believe in this model?
Read the rest of this entry »

4 Comments | Career Site Best Practices, Emerging Technology, Interactive Recruitment | Permalink
Posted by Laura

New Look for Spring

March 30, 2007

Just switching up the look for spring. Since my skiing season is over, I figured I’d get rid of the mountains. I love running in spring, so that is why I choose that picture. I hope everyone likes it.

2 Comments | Uncategorized | Permalink
Posted by Laura

comScore Announces New “Visits” Metric For Measuring User Engagement

March 14, 2007

comScore just released new metrics for measuring user engagement. I think this is awesome. For years, engagement has been a hard thing to determine. Many sites have used strategies to inflate traffic numbers by “buying” traffic from ad networks and affiliate programs, but the quality of the traffic was very low. Those users arrived at the site and then immediately left, but still counted as a visit. Also, with technologies like AJAX, the “visit” and the “page view” don’t tell enough of the story.

The changes has produced some interesting results. Yahoo’s Network remained on top with the most unique visitors and also came out on top of the new metric, average visits per visitor. But other than that – there were a lot of interesting differences to note.
Read the rest of this entry »

2 Comments | digital marketing, Interactive Marketing, Metrics, Online Media Planning | Permalink
Posted by Laura

(Mis)Adventures in Second Life – Weather Island

March 12, 2007

As I’ve blogged about before, I believe that the real opportunity in Second Life (SL) is the ability to develop an immersive branding experience for the candidate. So I’ve decided to write a series on my explorations within SL of good and bad branding experiences. Many of these will not be specific to employer branding, but it should give you a good feeling of what is possible.

Read the rest of this entry »

3 Comments | Emerging Technology, Second Life | Permalink
Posted by Laura

Why Video Resumes Aren’t Such a Great Idea

March 9, 2007

If I had a nickel for every article, blog post, and question I’ve received in the last month or so about video resumes, I might be getting rich. There is so much buzz about this topic, and I’m actually surprised that the concept has gotten as far as it has.

First, I’ll admit that I think the concept of video resumes is pretty cool. If I hadn’t worked in the recruitment space for the last 9 years, I’d probably be pretty enthusiastic. But unless that guy from Heroes shows up to erase my memory before I finish this post, I think I’m going to have to say that I think the concept won’t ever catch on.
Read the rest of this entry »

1 Comment | Emerging Technology, Interactive Recruitment, recruiting | Permalink
Posted by Laura

The First Resume in Google Earth « Marketallica

March 6, 2007

Looks like Ozgur Alaz from Marketallica created the first resume using Google Earth.

The First Resume in Google Earth « Marketallica

I wonder if the ATS vendors would be interested in creating a mash-up of candidate information and Google Earth.

Leave a Comment » | Misc, News | Permalink
Posted by Laura

What Happens in Second Life Doesn’t Stay in Second Life

March 6, 2007

Second Life (SL) is probably one of the coolest marketing vehicles out there. It’s way more fun to research than your average media buy with the boring* rate cards, the comScore MediaMetrix or @plan audience profiles, Quantcast data, and lessons learned from past campaigns. In Second Life, I get to fly around, teleport, I made myself a business suit (if you’ve been in SL, you know this is possibly the lamest thing anyone has ever done in there), I’ve made some friends, scoped out some office space, I joined some groups, I visited Dell Island, American Apparel, and Millions of Us (THE experts on using this medium) and I acquired a bed, a desk, a Dell Computer, a bikini, some T-shirts, a chair, some dance animations, and some beer.
Read the rest of this entry »

2 Comments | Emerging Technology, Interactive Marketing, Interactive Recruitment, Return of Investment | Permalink
Posted by Laura

It’s 5PM – Have You Hugged Your Banner Campaign?

March 4, 2007

Ask anyone. Especially any of the creative teams I’ve worked with. I am slightly (no, that’s a lie – extremely) obsessive-compulsive when it comes to optimizing the interactive marketing campaigns my clients are running. I can often improve ROI by at least 100% by carefully reviewing metrics and optimizing the creative for each buy on the media plan. It’s not brain surgery, but it does require some attention (and maybe an anxiety disorder) to get an interactive campaign to produce significant results.
Read the rest of this entry »

Leave a Comment » | Creative Best Practices, Interactive Marketing, Interactive Recruitment, Return of Investment | Permalink
Posted by Laura