March 30, 2007
There has been a lot of discussion about Second Life and virtual career fairs. From Job Fairs in Second Life (here and here), with many differing opinions regarding the value of such an initiative. Personally, I’m less enthusiastic about job fairs in Second Life, than I am about the branding opportunities.
However, I do very much believe that companies can leverage virtual recruitment to significantly enhance their ROI in Real Life. And that is by using chat technology to either to run a virtual career fair or as a recruiter chat function on the corporate career site. Why do I believe in this model?
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4 Comments | 
Career Site Best Practices, Emerging Technology, Interactive Recruitment | 
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Posted by Laura
March 22, 2007
Most media reps that work with me know that I am not too high on behavioral targeting (BT). This is because BT has evolved at a macro level with broad categories. Many networks allow you to target career-related behavior (which generally boils down to visiting career sites and doing career related searches). However, most media plans I work on are to attract passive candidates, and adding a layer of BT for career-related behavior, just hits an active audience. Sometimes BT can be added to a media buy to get your ad in front of more diverse (i.e. African-American interest, Hispanic Interest), or more relevant (outdoor interest, sports interest) candidate, but it’s usually only marginally effective. I have always preferred occupational and industry demographic targeting.
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5 Comments | Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, social media | Permalink
Posted by Laura
March 14, 2007
comScore just released new metrics for measuring user engagement. I think this is awesome. For years, engagement has been a hard thing to determine. Many sites have used strategies to inflate traffic numbers by “buying” traffic from ad networks and affiliate programs, but the quality of the traffic was very low. Those users arrived at the site and then immediately left, but still counted as a visit. Also, with technologies like AJAX, the “visit” and the “page view” don’t tell enough of the story.
The changes has produced some interesting results. Yahoo’s Network remained on top with the most unique visitors and also came out on top of the new metric, average visits per visitor. But other than that – there were a lot of interesting differences to note.
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2 Comments | Interactive Marketing, Metrics, Online Media Planning, digital marketing | Permalink
Posted by Laura
March 9, 2007
If I had a nickel for every article, blog post, and question I’ve received in the last month or so about video resumes, I might be getting rich. There is so much buzz about this topic, and I’m actually surprised that the concept has gotten as far as it has.
First, I’ll admit that I think the concept of video resumes is pretty cool. If I hadn’t worked in the recruitment space for the last 9 years, I’d probably be pretty enthusiastic. But unless that guy from Heroes shows up to erase my memory before I finish this post, I think I’m going to have to say that I think the concept won’t ever catch on.
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1 Comment | Emerging Technology, Interactive Recruitment, recruiting | Permalink
Posted by Laura
March 6, 2007
Looks like Ozgur Alaz from Marketallica created the first resume using Google Earth.
The First Resume in Google Earth « Marketallica
I wonder if the ATS vendors would be interested in creating a mash-up of candidate information and Google Earth.
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Posted by Laura
March 6, 2007
Second Life (SL) is probably one of the coolest marketing vehicles out there. It’s way more fun to research than your average media buy with the boring* rate cards, the comScore MediaMetrix or @plan audience profiles, Quantcast data, and lessons learned from past campaigns. In Second Life, I get to fly around, teleport, I made myself a business suit (if you’ve been in SL, you know this is possibly the lamest thing anyone has ever done in there), I’ve made some friends, scoped out some office space, I joined some groups, I visited Dell Island, American Apparel, and Millions of Us (THE experts on using this medium) and I acquired a bed, a desk, a Dell Computer, a bikini, some T-shirts, a chair, some dance animations, and some beer.
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2 Comments | Emerging Technology, Interactive Marketing, Interactive Recruitment, Return of Investment | Permalink
Posted by Laura
