Comments on: Banner Ads Improve Their Street Cred http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/ Employer Branding in the Digital World Thu, 21 Aug 2008 02:44:38 +0000 http://wordpress.org/?v=MU By: kwonsoo982 http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-846 kwonsoo982 Sun, 16 Sep 2007 02:10:09 +0000 http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-846 i am really sure that little banner ad average click-through rate, might be providing a lot more value than what we guess. they are making big big profits from this. if there are less challenge or hecked it will be really useful for all of us i guess..^^ i am really sure that little banner ad average click-through rate, might be providing a lot more value than what we guess. they are making big big profits from this. if there are less challenge or hecked it will be really useful for all of us i guess..^^

]]> By: Banner Ads Improve Their Street Cred - MTB - HR News Feed - All about human resources http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-187 Banner Ads Improve Their Street Cred - MTB - HR News Feed - All about human resources Fri, 15 Jun 2007 19:25:06 +0000 http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-187 [...] Banner Ads Improve Their Street Cred For most of my career, I’ve been challenged and/or heckled by someone asking/stating “Come on, those banners don’t work?!” or “Well, I never click on banners”. And I have steadfastedly stood by my graphic ad friends, because they do add value. I’m not alone anymore! According to research published in the Journal of Consumer Research […] [...] [...] Banner Ads Improve Their Street Cred For most of my career, I’ve been challenged and/or heckled by someone asking/stating “Come on, those banners don’t work?!” or “Well, I never click on banners”. And I have steadfastedly stood by my graphic ad friends, because they do add value. I’m not alone anymore! According to research published in the Journal of Consumer Research […] [...]

]]> By: Matt http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-106 Matt Tue, 29 May 2007 15:45:07 +0000 http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-106 Hi Laura, Thanks for continually to putting out great content like this. Matt Hi Laura,
Thanks for continually to putting out great content like this.

Matt

]]> By: May 21, 2007 - MTB - HR News Feed - All about human resources http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-96 May 21, 2007 - MTB - HR News Feed - All about human resources Wed, 23 May 2007 11:32:37 +0000 http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-96 [...] Banner Ads Improve Their Street Cred [...] [...] Banner Ads Improve Their Street Cred [...]

]]> By: Laura http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-63 Laura Tue, 15 May 2007 18:27:22 +0000 http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-63 Hi Russ, View-throughs are generally tracked via cookies placed by the ad serving system. This way we track who has been served an ad and who then later visits certain pages of the clients site. Post-click activity tags are placed on all important pages of the client site. View-through is a standard measurement that almost all ad serving systems can provide, but often in recruitment - advertisers do not take advantage of it. Thanks, Laura Hi Russ,

View-throughs are generally tracked via cookies placed by the ad serving system. This way we track who has been served an ad and who then later visits certain pages of the clients site. Post-click activity tags are placed on all important pages of the client site. View-through is a standard measurement that almost all ad serving systems can provide, but often in recruitment - advertisers do not take advantage of it.

Thanks,
Laura

]]> By: Christina Tierney http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-62 Christina Tierney Tue, 15 May 2007 17:11:53 +0000 http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-62 AMEN! Loved it! AMEN! Loved it!

]]> By: russnem http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-61 russnem Tue, 15 May 2007 14:45:38 +0000 http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comment-61 I'd be curious to research this and find out more about how view-through activity is tracked. Before you know if you'll be blogging about "think-through" activity... I’d be curious to research this and find out more about how view-through activity is tracked.

Before you know if you’ll be blogging about “think-through” activity…

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