I think this is the coolest rich media ad that I’ve ever seen. This campaign is showing a live streaming video feed of an event in Times Square. Accelerade has paid a guy to run on a treadmill for 24 hours and you can see him if you happen to be passing through Times Square or if you happen to be browsing Yahoo. The banner was developed by PointRoll. The banner drives people to the site at: http://www.accelerade.com. Read the rest of this entry »
My Favorite Rich Media Ad So Far
June 21, 2007
4 Comments | 
Creative Best Practices, digital marketing, Emerging Technology, Interactive Marketing, Online Media Planning, rich media | 
Permalink
Posted by Laura
Yahoo to Acquire Rivals.com
June 21, 2007I just noticed this press release. Now, if I were Yahoo! Hotjobs, I would turn this into an awesome college recruiting resource. Whether or not they do anything interesting with it – it is a good site to reach college students, alumni and fans of specific universities.
2 Comments | digital marketing, Interactive Marketing, Online Media Planning | Permalink
Posted by Laura
You Can Never Be Too Rich or Too Effective – So Look Into Rich Media
June 20, 2007Although many employers are just barely beginning to experiment with the standard gif banner ad (the ones that just animates – no audio, video, expansion, etc), the rest of the interactive industry has been using a lot of rich media. A rich media ad is a banner ad that incorporates video, audio, expansion, data capture, games, polls, etc. These ads are more engaging for users and can offer a stronger branding experience than a standard gif. Read the rest of this entry »
1 Comment | digital marketing, Interactive Marketing, Metrics, Online Media Planning, rich media | Permalink
Posted by Laura
Consumers to Advertisers: “It’s Over”
June 12, 2007As a recruitment advertiser, how is your relationship with your target audience? Are you keeping the passion alive, or are you about to get dumped via an awkward email, text message, or Post-it note?
I love the video below because it very clearly illustrates how advertisers have not grown with their consumers. Consumers (read: candidates) want different things now. They want to be part of the conversation, to have a “dialogue”with you. Are you listening? Read the rest of this entry »
3 Comments | digital marketing, Emerging Technology, Interactive Marketing, social media | Permalink
Posted by Laura
