As a recruitment advertiser, how is your relationship with your target audience? Are you keeping the passion alive, or are you about to get dumped via an awkward email, text message, or Post-it note?
I love the video below because it very clearly illustrates how advertisers have not grown with their consumers. Consumers (read: candidates) want different things now. They want to be part of the conversation, to have a “dialogue”with you. Are you listening?
Interestingly, this video was created by Microsoft Digital Advertising Solutions and leads to a blog at: http://bringtheloveback.com/
June 13, 2007 at 3:34 pm
[...] hat-tip to another marketing blog Tales from the Digital Side for showing the video. Second, notice that the video is powerful funny, as they say. Third, [...]
June 14, 2007 at 10:22 am
You are right on the money. Job seekers are dying to know more about your company. Thats one reason why I created a way for employers to podcast their jobs. A conversation about the job is better than a job description.
http://jobsinpods.com
July 2, 2007 at 11:17 am
[...] Consumers to Advertisers: It s Over As a recruitment advertiser, how is your relationship with your target audience? Are you keeping the passion alive, or are you about to get dumped via an awkward email, text message, or Post-it note? I love the video below because it very clearly illustrates how advertisers have not grown with their consumers. Consumers (read: candidates) […] [...]