Tales From the Digital Side

Diddy is using Youtube to find his next personal assistant. Not only is this a great use of social media for recruitment, I think the video is also well designed for the target audience. Diddy does not describe the job in flowing, shiny, happy phrases, he presents as what it is… hard work. Transparency is important, candidates want to hear what it will really be like to work for you. Another note on this… Diddy, as CEO, is doing his own recruiting pitch. It says something that he’s personally involved. Read the rest of this entry »

Facebook’s recent move to open up it’s platform to allow integration with other applicatons holds one of the biggest opportunities for the recruitment industry. Read the rest of this entry »

Thank you DRAFTFCB for this hysterical take on Second Life. If you’ve been in SL, you have to laugh at this. If you haven’t been in SL, this is a pretty accurate depiction of what goes on. Read the rest of this entry »

The employment branding industry has, for most of it’s existence, been able to maintain control of the employment brand. Well crafted ads, shiny, happy employee testimonials, top places to work lists, slick employment videos, etc paint the picture of the perfect employer. Enter Web 2.0. The proliferation of user/candidate generated content (Youtube, Myspace, Facebook, etc) has built a web community that not only wants, but expects to see reviews of companies/products/services from people like themselves. Read the rest of this entry »