Roll Like Diddy, Use Social Media for Recruitment

Diddy is using Youtube to find his next personal assistant. Not only is this a great use of social media for recruitment, I think the video is also well designed for the target audience. Diddy does not describe the job in flowing, shiny, happy phrases, he presents as what it is… hard work. Transparency is important, candidates want to hear what it will really be like to work for you. Another note on this… Diddy, as CEO, is doing his own recruiting pitch. It says something that he’s personally involved.

This entry was posted on July 30, 2007 at 11:10 am and is filed under Interactive Marketing, digital marketing, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Roll Like Diddy, Use Social Media for Recruitment”

  1. Roll Like Diddy, Use Social Media for Recruitment - MTB - HR News Feed - All about human resources Says:
    August 22, 2007 at 1:01 pm

    [...] Roll Like Diddy, Use Social Media for Recruitment Diddy is using Youtube to find his next personal assistant. Not only is this a great use of social media for recruitment, I think the video is also well designed for the target audience. Diddy does not describe the job in flowing, shiny, happy phrases, he presents as what it is… hard work. Transparency is […] [...]

  2. Master the Business - HR News Feed » Blog Archive » Roll Like Diddy, Use Social Media for Recruitment Says:
    August 31, 2007 at 4:16 pm

    [...] Roll Like Diddy, Use Social Media for Recruitment Diddy is using Youtube to find his next personal assistant. Not only is this a great use of social media for recruitment, I think the video is also well designed for the target audience. Diddy does not describe the job in flowing, shiny, happy phrases, he presents as what it is… hard work. Transparency is […] [...]

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