Diddy is using Youtube to find his next personal assistant. Not only is this a great use of social media for recruitment, I think the video is also well designed for the target audience. Diddy does not describe the job in flowing, shiny, happy phrases, he presents as what it is… hard work. Transparency is important, candidates want to hear what it will really be like to work for you. Another note on this… Diddy, as CEO, is doing his own recruiting pitch. It says something that he’s personally involved.
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[...] Roll Like Diddy, Use Social Media for Recruitment Diddy is using Youtube to find his next personal assistant. Not only is this a great use of social media for recruitment, I think the video is also well designed for the target audience. Diddy does not describe the job in flowing, shiny, happy phrases, he presents as what it is… hard work. Transparency is […] [...]
[...] Roll Like Diddy, Use Social Media for Recruitment Diddy is using Youtube to find his next personal assistant. Not only is this a great use of social media for recruitment, I think the video is also well designed for the target audience. Diddy does not describe the job in flowing, shiny, happy phrases, he presents as what it is… hard work. Transparency is […] [...]