There is a new term being used to describe the email you receive that is not SPAM, but is also not something you have time to pay attention to. It is being referred to as “BACN” (for more info go here). BACN is all the email newsletters, announcement lists, social network alerts, etc that make it to your inbox. It’s not that you don’t want them, it’s that you don’t have time for them. Read the rest of this entry »
The One Thing That Isn’t Better With BACN – Email
August 24, 2007
2 Comments | 
Email Marketing, Online Media Planning, digital marketing | 
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Posted by Laura
Facebook Working on New Ad Targeting System – Yeah!
August 23, 2007This news made my week. According to this WSJ article, Facebook is working on a system that expands their already pretty nifty Flyer program. The Flyer program is a texted based ad that can be targeted by college, location or some limited demographics (age & gender). If they expand to include occupation, industry, interests, ethnicity, and employer – this will be huge for recruitment advertisers. Even some of these targeting options could get it to a “must include” status for recruitment media plans. If the program ends up being self-serve, as the flyer program is now, it will be even better, as there will not be barriers due to minimum buys for companies with smaller budgets.
Clearly it doesn’t take much to get me excited – but this could be an excellent source for recruitment marketing.
2 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing, employer branding, social media | Permalink
Posted by Laura
MentosIntern.com – Millenial-focused Advertising
August 7, 2007If you manage college recruitment initiatives, you are probably in the midst of preparing for the fall semester. As you consider your options of how to brand yourself to the millenial generation, take a look at MentosIntern.com. Read the rest of this entry »
6 Comments | College Recruiting, Emerging Technology, Youth Marketing, digital marketing, social media | Permalink
Posted by Laura
Facebook Rate Card Leaked – Is a Positive ROI from a Sponsored Group Possible?
August 2, 2007I don’t think this information is news to anyone who works for a recruitment advertising agency, but many employers might be suprised by the costs of creating a Facebook Sponsored Group. As a media buyer, I have access to this type of information, but I wouldn’t post it to the masses, but recently Valleywag posted information from the current rate card. Since the info is out there, it’s worth a discussion. Sponsored Group costs are going from $150K for 3 months to $300K for 3 months. Even at $150K, the costs were steep for recruitment. It is very hard to make an investment like that prove a positive ROI for your organization. Read the rest of this entry »
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Posted by Laura
