Google Introduces Demographic Bidding

This is already very useful. Google has launched the ability to place different bids on different audience segements on their content network and placement-targeted buys. You can place different bids for age and gender segments that work well for your campaign target. This will also be great for diversity strategies, since you can now target women across Google’s networks. It may also make Google more useful for college recruiting, since you’ll be able to target the 18-24 age segment.

More info form the Google Blog:
http://adwords.blogspot.com/2008/01/demographic-bidding-beta-test.html

This entry was posted on January 25, 2008 at 12:58 pm and is filed under College Recruiting, Interactive Marketing, Interactive Recruitment, search engine marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Google Introduces Demographic Bidding”

  1. » The Week in Recruiting (Reading the blogs, so you don't have to...) JimStroud.com: Exploring the wacky world of employment Says:
    February 4, 2008 at 3:13 pm

    [...] States sneezes, everyone catches a cold 8. Are job boards in denial? 9. All you need is love 10. Google introduces demographic [...]

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