Excellent post by Marta Strckland at Three Minds! Facebook apps, like Second Life, have their place. But they have to add something to the community if it is going to succeed.
Read the full post here:
http://threeminds.organic.com/2008/04/are_facebook_apps_the_new_bran.html
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Interactive Marketing, digital marketing, social media | 
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Posted by Laura
Before I even start, I want to be clear that I believe that search engine optimization (SEO) is an extremely important tool for HR. This post is not about whether or not SEO is a good tool, it’s about some of the practices being used in this industry and why they aren’t always all they are hyped up to be. Read the rest of this entry »
8 Comments | Career Site Best Practices, search engine marketing | Permalink
Posted by Laura
I ain’t measuring it no more! I know, You probably just got comfortable with using it to compare your digital campaigns. But the truth is, click-through rate (CTR) has little to do with the effectiveness of your campaign. If it is your sole measurement of your campaigns, you are probably not making the best decisions. Read the rest of this entry »
1 Comment | Interactive Marketing, Interactive Recruitment, Metrics, Return of Investment, digital marketing | Permalink
Posted by Laura
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