This is great news! Google’s content/ad network that allows advertisers to run banners across many publishers has been a very consistent sources of resume submissions in many media campaigns. Up until now though, we were not able to track impressions level data and could only tracking resume submissions that were made after someone clicked on an ad. We’ll now be able to track those that see the ad, but don’t click , or post-impressions resume submissions (post-impressions resume submissions on average account for 60-70% of all resume submissions).
Google Enables Third Party Tracking For Their Content Network
May 19, 2008
Leave a Comment » | 
Interactive Marketing, Metrics, Online Media Planning, Return of Investment, digital marketing | 
Permalink
Posted by Laura
Quantcast – Advanced Search in Beta
May 6, 2008It’s likely you don’t love media data the way that I do and you probably aren’t going to scream with excitement the way I did when I found this out. But, hopefully you can appreciate the usefulness of Quantcast’s new Advanced Search. It is currently in beta and you’ll need to register to use it. Read the rest of this entry »
Leave a Comment » | Uncategorized | Permalink
Posted by Laura
