Google Enables Third Party Tracking For Their Content Network

This is great news! Google’s content/ad network that allows advertisers to run banners across many publishers has been a very consistent sources of resume submissions in many media campaigns. Up until now though, we were not able to track impressions level data and could only tracking resume submissions that were made after someone clicked on an ad. We’ll now be able to track those that see the ad, but don’t click , or post-impressions resume submissions (post-impressions resume submissions on average account for 60-70% of all resume submissions).

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This entry was posted on Monday, May 19th, 2008 at 12:10 pm and is filed under digital marketing, Interactive Marketing, Metrics, Online Media Planning, Return of Investment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.