SEO Hype and Services You Don’t Need

April 9, 2008

Before I even start, I want to be clear that I believe that search engine optimization (SEO) is an extremely important tool for HR. This post is not about whether or not SEO is a good tool, it’s about some of the practices being used in this industry and why they aren’t always all they are hyped up to be. Read the rest of this entry »

8 Comments | Career Site Best Practices, search engine marketing | Permalink
Posted by Laura

Chat - The Virtual Recruitment Tool For Real Life

March 30, 2007

There has been a lot of discussion about Second Life and virtual career fairs. From Job Fairs in Second Life (here and here), with many differing opinions regarding the value of such an initiative. Personally, I’m less enthusiastic about job fairs in Second Life, than I am about the branding opportunities.

However, I do very much believe that companies can leverage virtual recruitment to significantly enhance their ROI in Real Life. And that is by using chat technology to either to run a virtual career fair or as a recruiter chat function on the corporate career site. Why do I believe in this model?
Read the rest of this entry »

4 Comments | Career Site Best Practices, Emerging Technology, Interactive Recruitment | Permalink
Posted by Laura