Google Introduces Demographic Bidding

January 25, 2008

This is already very useful. Google has launched the ability to place different bids on different audience segements on their content network and placement-targeted buys. You can place different bids for age and gender segments that work well for your campaign target. This will also be great for diversity strategies, since you can now target women across Google’s networks. It may also make Google more useful for college recruiting, since you’ll be able to target the 18-24 age segment.

More info form the Google Blog:
http://adwords.blogspot.com/2008/01/demographic-bidding-beta-test.html

1 Comment | College Recruiting, Interactive Marketing, Interactive Recruitment, search engine marketing | Permalink
Posted by Laura

MentosIntern.com - Millenial-focused Advertising

August 7, 2007

If you manage college recruitment initiatives, you are probably in the midst of preparing for the fall semester. As you consider your options of how to brand yourself to the millenial generation, take a look at MentosIntern.com. Read the rest of this entry »

5 Comments | College Recruiting, Emerging Technology, Youth Marketing, digital marketing, social media | Permalink
Posted by Laura