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	<title>Tales From the Digital Side &#187; College Recruiting</title>
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		<title>Google Introduces Demographic Bidding</title>
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		<pubDate>Fri, 25 Jan 2008 17:58:42 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[College Recruiting]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Interactive Recruitment]]></category>
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		<description><![CDATA[This is already very useful. Google has launched the ability to place different bids on different audience segements on their content network and placement-targeted buys. You can place different bids for age and gender segments that work well for your campaign target. This will also be great for diversity strategies, since you can now target [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=69&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>MentosIntern.com &#8211; Millenial-focused Advertising</title>
		<link>http://talesfromthedigitalside.com/2007/08/07/mentosinterncom-millenial-focused-advertising/</link>
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		<pubDate>Tue, 07 Aug 2007 20:55:38 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[College Recruiting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[social media]]></category>
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		<description><![CDATA[If you manage college recruitment initiatives, you are probably in the midst of preparing for the fall semester. As you consider your options of how to brand yourself to the millenial generation, take a look at MentosIntern.com. This microsite blends a lot of trends for reaching this demographic &#8211; viral marketing, community, chat, social networking, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=57&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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