My Favorite Rich Media Ad So Far

June 21, 2007

I think this is the coolest rich media ad that I’ve ever seen. This campaign is showing a live streaming video feed of an event in Times Square. Accelerade has paid a guy to run on a treadmill for 24 hours and you can see him if you happen to be passing through Times Square or if you happen to be browsing Yahoo. The banner was developed by PointRoll. The banner drives people to the site at: http://www.accelerade.com. Read the rest of this entry »

4 Comments | Creative Best Practices, Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, rich media | Permalink
Posted by Laura

Banner Ads Improve Their Street Cred

May 14, 2007

For most of my career, I’ve been challenged and/or heckled by someone asking/stating “Come on, those banners don’t work?!” or “Well, I never click on banners”. And I have steadfastedly stood by my graphic ad friends, because they do add value.

I’m not alone anymore! According to research published in the Journal of Consumer Research and more understandably discussed in an article by Science Daily, banner ads have an effect, even if you don’t notice them. Even when people cannot recall the ad, the repeated exposure to the ad leads to familiarity and that leads to positive feelings. The relationship between exposure and positive feelings is a direct one, with positive feelings increasing as exposure increased. This supports the value of using banner ads as part of your digitial branding strategy. Read the rest of this entry »

7 Comments | Creative Best Practices, Interactive Marketing, Metrics, Online Media Planning, Return of Investment, digital marketing | Permalink
Posted by Laura

It’s 5PM – Have You Hugged Your Banner Campaign?

March 4, 2007

Ask anyone. Especially any of the creative teams I’ve worked with. I am slightly (no, that’s a lie – extremely) obsessive-compulsive when it comes to optimizing the interactive marketing campaigns my clients are running. I can often improve ROI by at least 100% by carefully reviewing metrics and optimizing the creative for each buy on the media plan. It’s not brain surgery, but it does require some attention (and maybe an anxiety disorder) to get an interactive campaign to produce significant results.
Read the rest of this entry »

Leave a Comment » | Creative Best Practices, Interactive Marketing, Interactive Recruitment, Return of Investment | Permalink
Posted by Laura