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		<title>My Favorite Rich Media Ad So Far</title>
		<link>http://talesfromthedigitalside.com/2007/06/21/my-favorite-rich-media-ad-so-far/</link>
		<comments>http://talesfromthedigitalside.com/2007/06/21/my-favorite-rich-media-ad-so-far/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 23:38:37 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Creative Best Practices]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Online Media Planning]]></category>
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		<description><![CDATA[I think this is the coolest rich media ad that I&#8217;ve ever seen. This campaign is showing a live streaming video feed of an event in Times Square. Accelerade has paid a guy to run on a treadmill for 24 hours and you can see him if you happen to be passing through Times Square [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=49&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Banner Ads Improve Their Street Cred</title>
		<link>http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/</link>
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		<pubDate>Mon, 14 May 2007 22:56:39 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Creative Best Practices]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Online Media Planning]]></category>
		<category><![CDATA[Return of Investment]]></category>

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		<description><![CDATA[For most of my career, I&#8217;ve been challenged and/or heckled by someone asking/stating &#8220;Come on, those banners don&#8217;t work?!&#8221; or &#8220;Well, I never click on banners&#8221;. And I have steadfastedly stood by my graphic ad friends, because they do add value. I&#8217;m not alone anymore! According to research published in the Journal of Consumer Research [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=40&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>It&#8217;s 5PM &#8211; Have You Hugged Your Banner Campaign?</title>
		<link>http://talesfromthedigitalside.com/2007/03/04/its-5pm-have-you-hugged-your-banner-campaign/</link>
		<comments>http://talesfromthedigitalside.com/2007/03/04/its-5pm-have-you-hugged-your-banner-campaign/#comments</comments>
		<pubDate>Sun, 04 Mar 2007 20:10:54 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Creative Best Practices]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Interactive Recruitment]]></category>
		<category><![CDATA[Return of Investment]]></category>

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		<description><![CDATA[Ask anyone. Especially any of the creative teams I&#8217;ve worked with. I am slightly (no, that&#8217;s a lie &#8211; extremely) obsessive-compulsive when it comes to optimizing the interactive marketing campaigns my clients are running. I can often improve ROI by at least 100% by carefully reviewing metrics and optimizing the creative for each buy on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=13&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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