While the news that Google is pulling out of it’s deal with Yahoo is disappointing in many ways, if I still worked at Yahoo I’d look at this as an opportunity to get back to basics. Read the rest of this entry »
Are You There Yahoo? It’s Me, Laura
November 6, 2008
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Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing | 
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Posted by Laura
Has Facebook Jumped The Shark?
July 21, 2008Has the New Facebook design (http://www.new.facebook.com) caused Facebook to “Jump the Shark”? [Definition: Jump the Shark: It's a moment. A defining moment when you know that your favorite television program (or in this case social network) has reached its peak.] Read the rest of this entry »
3 Comments | digital marketing, social media | Permalink
Posted by Laura
Must see: Successful Web Analytics Approaches by Avinash Kaushik
June 10, 2008This presentation is a bit long, but very interesting. A must see if you look at web analytics data.
2 Comments | Interactive Marketing, Metrics, Return of Investment, digital marketing | Permalink
Posted by Laura
Google Enables Third Party Tracking For Their Content Network
May 19, 2008This is great news! Google’s content/ad network that allows advertisers to run banners across many publishers has been a very consistent sources of resume submissions in many media campaigns. Up until now though, we were not able to track impressions level data and could only tracking resume submissions that were made after someone clicked on an ad. We’ll now be able to track those that see the ad, but don’t click , or post-impressions resume submissions (post-impressions resume submissions on average account for 60-70% of all resume submissions).
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Posted by Laura
Are Facebook Apps The New Brand Wasteland?
April 13, 2008Excellent post by Marta Strckland at Three Minds! Facebook apps, like Second Life, have their place. But they have to add something to the community if it is going to succeed.
Read the full post here:
http://threeminds.organic.com/2008/04/are_facebook_apps_the_new_bran.html
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Posted by Laura
Take This Click-through Rate and Shove it…
April 8, 2008I ain’t measuring it no more! I know, You probably just got comfortable with using it to compare your digital campaigns. But the truth is, click-through rate (CTR) has little to do with the effectiveness of your campaign. If it is your sole measurement of your campaigns, you are probably not making the best decisions. Read the rest of this entry »
2 Comments | Interactive Marketing, Interactive Recruitment, Metrics, Return of Investment, digital marketing | Permalink
Posted by Laura
Affinity Circles – Exclusive Online Communities – Another Tool for Your Social Media Toolkit
March 9, 2008If you haven’t heard of Affinity Circles yet, I strongly recommend checking them out. in a nutshell, they provide private communities to member-based organizations, mostly university & college alumni groups and professional associations. What is great about this for employers, is that you can take advantage of these trusted, verified networks to target the professional candidates you are seeking. Read the rest of this entry »
3 Comments | Emerging Technology, digital marketing, social media | Permalink
Posted by Laura
Digital Media Planner Opportunity
March 4, 2008We have the following position open. Please feel free to refer someone if you know someone who is a good fit.
Bernard Hodes Group, part of Omnicom Group Inc. (NYSE: OMC), is the nation’s leading recruitment communications company. We are seeking a highly motivated and savvy individual for the position of Digital Media Planner to join our busy Digital Media group. In this challenging position, you will work with the account service teams to develop and implement complex digital media plans. Read the rest of this entry »
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Posted by Laura
Search Engine Marketing Is Not That Hard
December 3, 2007Yup, you heard me right. I’m getting sick of vendors and industry experts presenting search engine marketing (SEM) as a very complicated tool that recruiting professionals couldn’t possibly understand or manage thenselves. The truth is you could handle it yourself (if you only had time). However, although you probably need a vendor to help manage it from a time and adminstrative perspective, SEM is a rather simple tool. Read the rest of this entry »
3 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing, search engine marketing | Permalink
Posted by Laura
Behavioral Targeting – What Recruitment Advertisers Should Know
November 28, 2007It’s been a long, long time since I had the time to blog. My poor neglected blog has been the casualty of a very busy fall planning season. However, I’m on a trip, sitting in a hotel, waiting for room service to bring me a bite to eat and have a bit of time to write down some thoughts.
I’ve been working with a lot of account teams and clients over the past several months to take advantage of the millions of digital advertising oppotunties out there. I’ve come across a lot of hype around behavioral targeting and wanted to do my share to educate recruitment advertisers on how this should and should not fit into their strategies. Read the rest of this entry »
5 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing | Tagged: behavioral targeting, digital marketing, Interactive Marketing, recruitment advertising | Permalink
Posted by Laura
