There is a new term being used to describe the email you receive that is not SPAM, but is also not something you have time to pay attention to. It is being referred to as “BACN” (for more info go here). BACN is all the email newsletters, announcement lists, social network alerts, etc that make it to your inbox. It’s not that you don’t want them, it’s that you don’t have time for them. Read the rest of this entry »
The One Thing That Isn’t Better With BACN - Email
August 24, 2007
2 Comments | 
Email Marketing, Online Media Planning, digital marketing | 
Permalink
Posted by Laura
Facebook Working on New Ad Targeting System - Yeah!
August 23, 2007This news made my week. According to this WSJ article, Facebook is working on a system that expands their already pretty nifty Flyer program. The Flyer program is a texted based ad that can be targeted by college, location or some limited demographics (age & gender). If they expand to include occupation, industry, interests, ethnicity, and employer - this will be huge for recruitment advertisers. Even some of these targeting options could get it to a “must include” status for recruitment media plans. If the program ends up being self-serve, as the flyer program is now, it will be even better, as there will not be barriers due to minimum buys for companies with smaller budgets.
Clearly it doesn’t take much to get me excited - but this could be an excellent source for recruitment marketing.
2 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing, employer branding, social media | Permalink
Posted by Laura
MentosIntern.com - Millenial-focused Advertising
August 7, 2007If you manage college recruitment initiatives, you are probably in the midst of preparing for the fall semester. As you consider your options of how to brand yourself to the millenial generation, take a look at MentosIntern.com. Read the rest of this entry »
5 Comments | College Recruiting, Emerging Technology, Youth Marketing, digital marketing, social media | Permalink
Posted by Laura
Roll Like Diddy, Use Social Media for Recruitment
July 30, 2007Diddy is using Youtube to find his next personal assistant. Not only is this a great use of social media for recruitment, I think the video is also well designed for the target audience. Diddy does not describe the job in flowing, shiny, happy phrases, he presents as what it is… hard work. Transparency is important, candidates want to hear what it will really be like to work for you. Another note on this… Diddy, as CEO, is doing his own recruiting pitch. It says something that he’s personally involved. Read the rest of this entry »
2 Comments | Interactive Marketing, digital marketing, social media | Permalink
Posted by Laura
My Favorite Rich Media Ad So Far
June 21, 2007I think this is the coolest rich media ad that I’ve ever seen. This campaign is showing a live streaming video feed of an event in Times Square. Accelerade has paid a guy to run on a treadmill for 24 hours and you can see him if you happen to be passing through Times Square or if you happen to be browsing Yahoo. The banner was developed by PointRoll. The banner drives people to the site at: http://www.accelerade.com. Read the rest of this entry »
4 Comments | Creative Best Practices, Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, rich media | Permalink
Posted by Laura
Yahoo to Acquire Rivals.com
June 21, 2007I just noticed this press release. Now, if I were Yahoo! Hotjobs, I would turn this into an awesome college recruiting resource. Whether or not they do anything interesting with it - it is a good site to reach college students, alumni and fans of specific universities.
2 Comments | Interactive Marketing, Online Media Planning, digital marketing | Permalink
Posted by Laura
You Can Never Be Too Rich or Too Effective - So Look Into Rich Media
June 20, 2007Although many employers are just barely beginning to experiment with the standard gif banner ad (the ones that just animates - no audio, video, expansion, etc), the rest of the interactive industry has been using a lot of rich media. A rich media ad is a banner ad that incorporates video, audio, expansion, data capture, games, polls, etc. These ads are more engaging for users and can offer a stronger branding experience than a standard gif. Read the rest of this entry »
1 Comment | Interactive Marketing, Metrics, Online Media Planning, digital marketing, rich media | Permalink
Posted by Laura
Consumers to Advertisers: “It’s Over”
June 12, 2007As a recruitment advertiser, how is your relationship with your target audience? Are you keeping the passion alive, or are you about to get dumped via an awkward email, text message, or Post-it note?
I love the video below because it very clearly illustrates how advertisers have not grown with their consumers. Consumers (read: candidates) want different things now. They want to be part of the conversation, to have a “dialogue”with you. Are you listening? Read the rest of this entry »
3 Comments | Emerging Technology, Interactive Marketing, digital marketing, social media | Permalink
Posted by Laura
Banner Ads Improve Their Street Cred
May 14, 2007For most of my career, I’ve been challenged and/or heckled by someone asking/stating “Come on, those banners don’t work?!” or “Well, I never click on banners”. And I have steadfastedly stood by my graphic ad friends, because they do add value.
I’m not alone anymore! According to research published in the Journal of Consumer Research and more understandably discussed in an article by Science Daily, banner ads have an effect, even if you don’t notice them. Even when people cannot recall the ad, the repeated exposure to the ad leads to familiarity and that leads to positive feelings. The relationship between exposure and positive feelings is a direct one, with positive feelings increasing as exposure increased. This supports the value of using banner ads as part of your digitial branding strategy. Read the rest of this entry »
7 Comments | Creative Best Practices, Interactive Marketing, Metrics, Online Media Planning, Return of Investment, digital marketing | Permalink
Posted by Laura
Just Hand Over the Rate Card, and Nobody Gets Hurt!
April 17, 2007I’ve been extremely busy the last few weeks at work and I haven’t had a lot of time to blog, or for that matter eat, sleep, exercise, or relax. Good thing I got my taxes done before I hit this time crunch.
Anyway, part of what has been keeping me so busy has been working on a lot of media plans. So, I feel the need to share my frustration with media vendors. I feel that media vendors are sometimes their own worst enemies and have processes in place that get them left off RFP and media plans. I have several pet peeves with the way media display their information, provide data & rates, and allocate their sales resources, and here they are: Read the rest of this entry »
5 Comments | Online Media Planning, digital marketing | Permalink
Posted by Laura
