There is a new term being used to describe the email you receive that is not SPAM, but is also not something you have time to pay attention to. It is being referred to as “BACN” (for more info go here). BACN is all the email newsletters, announcement lists, social network alerts, etc that make it to your inbox. It’s not that you don’t want them, it’s that you don’t have time for them. Read the rest of this entry »
My Favorite Rich Media Ad So Far
June 21, 2007I think this is the coolest rich media ad that I’ve ever seen. This campaign is showing a live streaming video feed of an event in Times Square. Accelerade has paid a guy to run on a treadmill for 24 hours and you can see him if you happen to be passing through Times Square or if you happen to be browsing Yahoo. The banner was developed by PointRoll. The banner drives people to the site at: http://www.accelerade.com. Read the rest of this entry »
Yahoo to Acquire Rivals.com
June 21, 2007I just noticed this press release. Now, if I were Yahoo! Hotjobs, I would turn this into an awesome college recruiting resource. Whether or not they do anything interesting with it - it is a good site to reach college students, alumni and fans of specific universities.
You Can Never Be Too Rich or Too Effective - So Look Into Rich Media
June 20, 2007Although many employers are just barely beginning to experiment with the standard gif banner ad (the ones that just animates - no audio, video, expansion, etc), the rest of the interactive industry has been using a lot of rich media. A rich media ad is a banner ad that incorporates video, audio, expansion, data capture, games, polls, etc. These ads are more engaging for users and can offer a stronger branding experience than a standard gif. Read the rest of this entry »
Banner Ads Improve Their Street Cred
May 14, 2007For most of my career, I’ve been challenged and/or heckled by someone asking/stating “Come on, those banners don’t work?!” or “Well, I never click on banners”. And I have steadfastedly stood by my graphic ad friends, because they do add value.
I’m not alone anymore! According to research published in the Journal of Consumer Research and more understandably discussed in an article by Science Daily, banner ads have an effect, even if you don’t notice them. Even when people cannot recall the ad, the repeated exposure to the ad leads to familiarity and that leads to positive feelings. The relationship between exposure and positive feelings is a direct one, with positive feelings increasing as exposure increased. This supports the value of using banner ads as part of your digitial branding strategy. Read the rest of this entry »
Just Hand Over the Rate Card, and Nobody Gets Hurt!
April 17, 2007I’ve been extremely busy the last few weeks at work and I haven’t had a lot of time to blog, or for that matter eat, sleep, exercise, or relax. Good thing I got my taxes done before I hit this time crunch.
Anyway, part of what has been keeping me so busy has been working on a lot of media plans. So, I feel the need to share my frustration with media vendors. I feel that media vendors are sometimes their own worst enemies and have processes in place that get them left off RFP and media plans. I have several pet peeves with the way media display their information, provide data & rates, and allocate their sales resources, and here they are: Read the rest of this entry »
Posted by Laura

