September 20, 2007
Google has launched Google Gadget Ads. You can now serve ads within gadget s(also referred to as widgets). Advertisers can now create these branded mini-apps using Flash or HTML and incorporate data feeds, video, images, and more. Essentially, you can create a mini-website within the ads (similar in function to many of the rich media formats available). This has many uses for recruitment. Think jobs database integration, recruiting events, chat, games, etc.
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Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, rich media, social media |
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Posted by Laura
June 12, 2007
As a recruitment advertiser, how is your relationship with your target audience? Are you keeping the passion alive, or are you about to get dumped via an awkward email, text message, or Post-it note?
I love the video below because it very clearly illustrates how advertisers have not grown with their consumers. Consumers (read: candidates) want different things now. They want to be part of the conversation, to have a “dialogue”with you. Are you listening? Read the rest of this entry »
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Emerging Technology, Interactive Marketing, digital marketing, social media |
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Posted by Laura
March 30, 2007
There has been a lot of discussion about Second Life and virtual career fairs. From Job Fairs in Second Life (here and here), with many differing opinions regarding the value of such an initiative. Personally, I’m less enthusiastic about job fairs in Second Life, than I am about the branding opportunities.
However, I do very much believe that companies can leverage virtual recruitment to significantly enhance their ROI in Real Life. And that is by using chat technology to either to run a virtual career fair or as a recruiter chat function on the corporate career site. Why do I believe in this model?
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Career Site Best Practices, Emerging Technology, Interactive Recruitment |
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Posted by Laura
March 22, 2007
Most media reps that work with me know that I am not too high on behavioral targeting (BT). This is because BT has evolved at a macro level with broad categories. Many networks allow you to target career-related behavior (which generally boils down to visiting career sites and doing career related searches). However, most media plans I work on are to attract passive candidates, and adding a layer of BT for career-related behavior, just hits an active audience. Sometimes BT can be added to a media buy to get your ad in front of more diverse (i.e. African-American interest, Hispanic Interest), or more relevant (outdoor interest, sports interest) candidate, but it’s usually only marginally effective. I have always preferred occupational and industry demographic targeting.
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Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, social media |
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Posted by Laura
March 9, 2007
If I had a nickel for every article, blog post, and question I’ve received in the last month or so about video resumes, I might be getting rich. There is so much buzz about this topic, and I’m actually surprised that the concept has gotten as far as it has.
First, I’ll admit that I think the concept of video resumes is pretty cool. If I hadn’t worked in the recruitment space for the last 9 years, I’d probably be pretty enthusiastic. But unless that guy from Heroes shows up to erase my memory before I finish this post, I think I’m going to have to say that I think the concept won’t ever catch on.
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Emerging Technology, Interactive Recruitment, recruiting |
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Posted by Laura