If you haven’t heard of Affinity Circles yet, I strongly recommend checking them out. in a nutshell, they provide private communities to member-based organizations, mostly university & college alumni groups and professional associations. What is great about this for employers, is that you can take advantage of these trusted, verified networks to target the professional candidates you are seeking. Read the rest of this entry »
Affinity Circles – Exclusive Online Communities – Another Tool for Your Social Media Toolkit
March 9, 2008
3 Comments | 
Emerging Technology, digital marketing, social media | 
Permalink
Posted by Laura
Go-Go-Gadget! Google to Offer Gadget Ads
September 20, 2007Google has launched Google Gadget Ads. You can now serve ads within gadget s(also referred to as widgets). Advertisers can now create these branded mini-apps using Flash or HTML and incorporate data feeds, video, images, and more. Essentially, you can create a mini-website within the ads (similar in function to many of the rich media formats available). This has many uses for recruitment. Think jobs database integration, recruiting events, chat, games, etc.
1 Comment | Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, rich media, social media | Permalink
Posted by Laura
MentosIntern.com – Millenial-focused Advertising
August 7, 2007If you manage college recruitment initiatives, you are probably in the midst of preparing for the fall semester. As you consider your options of how to brand yourself to the millenial generation, take a look at MentosIntern.com. Read the rest of this entry »
6 Comments | College Recruiting, Emerging Technology, Youth Marketing, digital marketing, social media | Permalink
Posted by Laura
My Favorite Rich Media Ad So Far
June 21, 2007I think this is the coolest rich media ad that I’ve ever seen. This campaign is showing a live streaming video feed of an event in Times Square. Accelerade has paid a guy to run on a treadmill for 24 hours and you can see him if you happen to be passing through Times Square or if you happen to be browsing Yahoo. The banner was developed by PointRoll. The banner drives people to the site at: http://www.accelerade.com. Read the rest of this entry »
4 Comments | Creative Best Practices, Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, rich media | Permalink
Posted by Laura
Consumers to Advertisers: “It’s Over”
June 12, 2007As a recruitment advertiser, how is your relationship with your target audience? Are you keeping the passion alive, or are you about to get dumped via an awkward email, text message, or Post-it note?
I love the video below because it very clearly illustrates how advertisers have not grown with their consumers. Consumers (read: candidates) want different things now. They want to be part of the conversation, to have a “dialogue”with you. Are you listening? Read the rest of this entry »
3 Comments | Emerging Technology, Interactive Marketing, digital marketing, social media | Permalink
Posted by Laura
Chat – The Virtual Recruitment Tool For Real Life
March 30, 2007There has been a lot of discussion about Second Life and virtual career fairs. From Job Fairs in Second Life (here and here), with many differing opinions regarding the value of such an initiative. Personally, I’m less enthusiastic about job fairs in Second Life, than I am about the branding opportunities.
However, I do very much believe that companies can leverage virtual recruitment to significantly enhance their ROI in Real Life. And that is by using chat technology to either to run a virtual career fair or as a recruiter chat function on the corporate career site. Why do I believe in this model?
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4 Comments | Career Site Best Practices, Emerging Technology, Interactive Recruitment | Permalink
Posted by Laura
New Social Media Targeting May Be Very Useful For Recruiting
March 22, 2007Most media reps that work with me know that I am not too high on behavioral targeting (BT). This is because BT has evolved at a macro level with broad categories. Many networks allow you to target career-related behavior (which generally boils down to visiting career sites and doing career related searches). However, most media plans I work on are to attract passive candidates, and adding a layer of BT for career-related behavior, just hits an active audience. Sometimes BT can be added to a media buy to get your ad in front of more diverse (i.e. African-American interest, Hispanic Interest), or more relevant (outdoor interest, sports interest) candidate, but it’s usually only marginally effective. I have always preferred occupational and industry demographic targeting.
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5 Comments | Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, social media | Permalink
Posted by Laura
Healthcare 2.0? The Workforce is Leading the Adoption of Social Computing
March 20, 2007I was inspired by Shannon’s great post about HCA’s new careers web site, to think about healthcare’s adoption of new technologies for recruitment. And yes, historically, healthcare has lagged behind other industries and has been led kicking and screaming into using technology. But I think this is changing.
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3 Comments | Emerging Technology, Interactive Marketing, digital marketing, recruiting, social media | Permalink
Posted by Laura
(Mis)Adventures in Second Life – Weather Island
March 12, 2007As I’ve blogged about before, I believe that the real opportunity in Second Life (SL) is the ability to develop an immersive branding experience for the candidate. So I’ve decided to write a series on my explorations within SL of good and bad branding experiences. Many of these will not be specific to employer branding, but it should give you a good feeling of what is possible.
3 Comments | Emerging Technology, Second Life | Permalink
Posted by Laura
Why Video Resumes Aren’t Such a Great Idea
March 9, 2007If I had a nickel for every article, blog post, and question I’ve received in the last month or so about video resumes, I might be getting rich. There is so much buzz about this topic, and I’m actually surprised that the concept has gotten as far as it has.
First, I’ll admit that I think the concept of video resumes is pretty cool. If I hadn’t worked in the recruitment space for the last 9 years, I’d probably be pretty enthusiastic. But unless that guy from Heroes shows up to erase my memory before I finish this post, I think I’m going to have to say that I think the concept won’t ever catch on.
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1 Comment | Emerging Technology, Interactive Recruitment, recruiting | Permalink
Posted by Laura
