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	<title>Tales From the Digital Side &#187; Emerging Technology</title>
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	<description>Employer Branding in the Digital World</description>
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		<title>Tales From the Digital Side &#187; Emerging Technology</title>
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		<title>Affinity Circles &#8211; Exclusive Online Communities &#8211; Another Tool for Your Social Media Toolkit</title>
		<link>http://talesfromthedigitalside.com/2008/03/09/affinity-circles-exclusive-online-communities-another-tool-for-your-social-media-toolkit/</link>
		<comments>http://talesfromthedigitalside.com/2008/03/09/affinity-circles-exclusive-online-communities-another-tool-for-your-social-media-toolkit/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 20:24:56 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[If you haven&#8217;t heard of Affinity Circles yet, I strongly recommend checking them out. in a nutshell, they provide private communities to member-based organizations, mostly university &#38; college alumni groups and professional associations. What is great about this for employers, is that you can take advantage of these trusted, verified networks to target the professional [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=71&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Go-Go-Gadget! Google to Offer Gadget Ads</title>
		<link>http://talesfromthedigitalside.com/2007/09/20/go-go-gadget-google-to-offer-gadget-ads/</link>
		<comments>http://talesfromthedigitalside.com/2007/09/20/go-go-gadget-google-to-offer-gadget-ads/#comments</comments>
		<pubDate>Thu, 20 Sep 2007 21:17:52 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Online Media Planning]]></category>
		<category><![CDATA[rich media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/09/20/go-go-gadget-google-to-offer-gadget-ads/</guid>
		<description><![CDATA[Google has launched Google Gadget Ads. You can now serve ads within gadget s(also referred to as widgets). Advertisers can now create these branded mini-apps using Flash or HTML and incorporate data feeds, video, images, and more. Essentially, you can create a mini-website within the ads (similar in function to many of the rich media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=64&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>MentosIntern.com &#8211; Millenial-focused Advertising</title>
		<link>http://talesfromthedigitalside.com/2007/08/07/mentosinterncom-millenial-focused-advertising/</link>
		<comments>http://talesfromthedigitalside.com/2007/08/07/mentosinterncom-millenial-focused-advertising/#comments</comments>
		<pubDate>Tue, 07 Aug 2007 20:55:38 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[College Recruiting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/08/07/mentosinterncom-millenial-focused-advertising/</guid>
		<description><![CDATA[If you manage college recruitment initiatives, you are probably in the midst of preparing for the fall semester. As you consider your options of how to brand yourself to the millenial generation, take a look at MentosIntern.com. This microsite blends a lot of trends for reaching this demographic &#8211; viral marketing, community, chat, social networking, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=57&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Mentosintern.com</media:title>
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		<title>My Favorite Rich Media Ad So Far</title>
		<link>http://talesfromthedigitalside.com/2007/06/21/my-favorite-rich-media-ad-so-far/</link>
		<comments>http://talesfromthedigitalside.com/2007/06/21/my-favorite-rich-media-ad-so-far/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 23:38:37 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Creative Best Practices]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Online Media Planning]]></category>
		<category><![CDATA[rich media]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/06/21/my-favorite-rich-media-ad-so-far/</guid>
		<description><![CDATA[I think this is the coolest rich media ad that I&#8217;ve ever seen. This campaign is showing a live streaming video feed of an event in Times Square. Accelerade has paid a guy to run on a treadmill for 24 hours and you can see him if you happen to be passing through Times Square [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=49&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">digitalsourcing</media:title>
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			<media:title type="html">Accelerade Banner</media:title>
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		<item>
		<title>Consumers to Advertisers: &#8220;It&#8217;s Over&#8221;</title>
		<link>http://talesfromthedigitalside.com/2007/06/12/consumers-to-advertisers-its-over/</link>
		<comments>http://talesfromthedigitalside.com/2007/06/12/consumers-to-advertisers-its-over/#comments</comments>
		<pubDate>Tue, 12 Jun 2007 20:58:47 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/06/12/consumers-to-advertisers-its-over/</guid>
		<description><![CDATA[As a recruitment advertiser, how is your relationship with your target audience? Are you keeping the passion alive, or are you about to get dumped via an awkward email, text message, or Post-it note? I love the video below because it very clearly illustrates how advertisers have not grown with their consumers. Consumers (read: candidates) [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=45&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talesfromthedigitalside.com/2007/06/12/consumers-to-advertisers-its-over/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">digitalsourcing</media:title>
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		<title>Chat &#8211; The Virtual Recruitment Tool For Real Life</title>
		<link>http://talesfromthedigitalside.com/2007/03/30/chat-the-virtual-recruitment-tool-for-real-life/</link>
		<comments>http://talesfromthedigitalside.com/2007/03/30/chat-the-virtual-recruitment-tool-for-real-life/#comments</comments>
		<pubDate>Fri, 30 Mar 2007 22:31:28 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Career Site Best Practices]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Interactive Recruitment]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/03/30/chat-the-virtual-recruitment-tool-for-real-life/</guid>
		<description><![CDATA[There has been a lot of discussion about Second Life and virtual career fairs. From Job Fairs in Second Life (here and here), with many differing opinions regarding the value of such an initiative. Personally, I&#8217;m less enthusiastic about job fairs in Second Life, than I am about the branding opportunities. However, I do very [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=26&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talesfromthedigitalside.com/2007/03/30/chat-the-virtual-recruitment-tool-for-real-life/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">digitalsourcing</media:title>
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		<title>New Social Media Targeting May Be Very Useful For Recruiting</title>
		<link>http://talesfromthedigitalside.com/2007/03/22/new-social-media-targeting-may-be-very-useful-for-recruiting/</link>
		<comments>http://talesfromthedigitalside.com/2007/03/22/new-social-media-targeting-may-be-very-useful-for-recruiting/#comments</comments>
		<pubDate>Thu, 22 Mar 2007 13:56:37 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Online Media Planning]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/03/22/new-social-media-targeting-may-be-very-useful-for-recruiting/</guid>
		<description><![CDATA[Most media reps that work with me know that I am not too high on behavioral targeting (BT). This is because BT has evolved at a macro level with broad categories. Many networks allow you to target career-related behavior (which generally boils down to visiting career sites and doing career related searches). However, most media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=25&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talesfromthedigitalside.com/2007/03/22/new-social-media-targeting-may-be-very-useful-for-recruiting/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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		<title>Healthcare 2.0?  The Workforce is Leading the Adoption of Social Computing</title>
		<link>http://talesfromthedigitalside.com/2007/03/20/healthcare-20-the-workforce-is-leading-the-adoption-of-social-computing/</link>
		<comments>http://talesfromthedigitalside.com/2007/03/20/healthcare-20-the-workforce-is-leading-the-adoption-of-social-computing/#comments</comments>
		<pubDate>Wed, 21 Mar 2007 00:47:45 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[recruiting]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/03/20/healthcare-20-the-workforce-is-leading-the-adoption-of-social-computing/</guid>
		<description><![CDATA[I was inspired by Shannon&#8217;s great post about HCA&#8217;s new careers web site, to think about healthcare&#8217;s adoption of new technologies for recruitment. And yes, historically, healthcare has lagged behind other industries and has been led kicking and screaming into using technology. But I think this is changing. More so than the aerospace/defense, pharmaceutical, retail, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=23&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">digitalsourcing</media:title>
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		<title>(Mis)Adventures in Second Life &#8211; Weather Island</title>
		<link>http://talesfromthedigitalside.com/2007/03/12/misadventures-in-second-life-weather-island/</link>
		<comments>http://talesfromthedigitalside.com/2007/03/12/misadventures-in-second-life-weather-island/#comments</comments>
		<pubDate>Tue, 13 Mar 2007 00:34:55 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Second Life]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/03/12/misadventures-in-second-life-weather-island/</guid>
		<description><![CDATA[As I&#8217;ve blogged about before, I believe that the real opportunity in Second Life (SL) is the ability to develop an immersive branding experience for the candidate. So I&#8217;ve decided to write a series on my explorations within SL of good and bad branding experiences. Many of these will not be specific to employer branding, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=17&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://talesfromthedigitalside.com/2007/03/12/misadventures-in-second-life-weather-island/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">digitalsourcing</media:title>
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		<title>Why Video Resumes Aren&#8217;t Such a Great Idea</title>
		<link>http://talesfromthedigitalside.com/2007/03/09/why-video-resumes-arent-such-a-great-idea/</link>
		<comments>http://talesfromthedigitalside.com/2007/03/09/why-video-resumes-arent-such-a-great-idea/#comments</comments>
		<pubDate>Fri, 09 Mar 2007 23:42:43 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Interactive Recruitment]]></category>
		<category><![CDATA[recruiting]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/03/09/why-video-resumes-arent-such-a-great-idea/</guid>
		<description><![CDATA[If I had a nickel for every article, blog post, and question I&#8217;ve received in the last month or so about video resumes, I might be getting rich. There is so much buzz about this topic, and I&#8217;m actually surprised that the concept has gotten as far as it has. First, I&#8217;ll admit that I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=16&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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