While all Best Places to Work lists have their issues and inaccuracies – I think this list by Glassdoor.com is pretty interesting. For one, it is not an award that companies apply for – it is based on questions answered on glassdoor.com’s site. It is worth a look at the very least:
http://www.glassdoor.com/Best-Places-to-Work-LST_KQ0,19.htm
Glassdoor.com – Best Places to Work
January 6, 2009
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employer branding | 
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Posted by Laura
Through the Looking GlassDoor.com
June 11, 2008What will candidates see when they peer through GlassDoor.com and see your organization? Does the thought scare you? If it does, that could be your conscience reminding you that your organization has dirty laundry, baggage and issues (and they all do) that you haven’t addressed. Read the rest of this entry »
1 Comment | employer branding | Permalink
Posted by Laura
Facebook Working on New Ad Targeting System – Yeah!
August 23, 2007This news made my week. According to this WSJ article, Facebook is working on a system that expands their already pretty nifty Flyer program. The Flyer program is a texted based ad that can be targeted by college, location or some limited demographics (age & gender). If they expand to include occupation, industry, interests, ethnicity, and employer – this will be huge for recruitment advertisers. Even some of these targeting options could get it to a “must include” status for recruitment media plans. If the program ends up being self-serve, as the flyer program is now, it will be even better, as there will not be barriers due to minimum buys for companies with smaller budgets.
Clearly it doesn’t take much to get me excited – but this could be an excellent source for recruitment marketing.
2 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing, employer branding, social media | Permalink
Posted by Laura
The Underbelly of Your Employer Brand
July 12, 2007The employment branding industry has, for most of it’s existence, been able to maintain control of the employment brand. Well crafted ads, shiny, happy employee testimonials, top places to work lists, slick employment videos, etc paint the picture of the perfect employer. Enter Web 2.0. The proliferation of user/candidate generated content (Youtube, Myspace, Facebook, etc) has built a web community that not only wants, but expects to see reviews of companies/products/services from people like themselves. Read the rest of this entry »
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Posted by Laura
