Tales From the Digital Side

What will candidates see when they peer through GlassDoor.com and see your organization? Does the thought scare you? If it does, that could be your conscience reminding you that your organization has dirty laundry, baggage and issues (and they all do) that you haven’t addressed. Read the rest of this entry »

This news made my week. According to this WSJ article, Facebook is working on a system that expands their already pretty nifty Flyer program. The Flyer program is a texted based ad that can be targeted by college, location or some limited demographics (age & gender). If they expand to include occupation, industry, interests, ethnicity, and employer - this will be huge for recruitment advertisers. Even some of these targeting options could get it to a “must include” status for recruitment media plans. If the program ends up being self-serve, as the flyer program is now, it will be even better, as there will not be barriers due to minimum buys for companies with smaller budgets.

Clearly it doesn’t take much to get me excited - but this could be an excellent source for recruitment marketing.

The employment branding industry has, for most of it’s existence, been able to maintain control of the employment brand. Well crafted ads, shiny, happy employee testimonials, top places to work lists, slick employment videos, etc paint the picture of the perfect employer. Enter Web 2.0. The proliferation of user/candidate generated content (Youtube, Myspace, Facebook, etc) has built a web community that not only wants, but expects to see reviews of companies/products/services from people like themselves. Read the rest of this entry »