While the news that Google is pulling out of it’s deal with Yahoo is disappointing in many ways, if I still worked at Yahoo I’d look at this as an opportunity to get back to basics. Read the rest of this entry »
Are You There Yahoo? It’s Me, Laura
November 6, 2008
Leave a Comment » | 
Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing | 
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Posted by Laura
Must see: Successful Web Analytics Approaches by Avinash Kaushik
June 10, 2008This presentation is a bit long, but very interesting. A must see if you look at web analytics data.
2 Comments | Interactive Marketing, Metrics, Return of Investment, digital marketing | Permalink
Posted by Laura
Google Enables Third Party Tracking For Their Content Network
May 19, 2008This is great news! Google’s content/ad network that allows advertisers to run banners across many publishers has been a very consistent sources of resume submissions in many media campaigns. Up until now though, we were not able to track impressions level data and could only tracking resume submissions that were made after someone clicked on an ad. We’ll now be able to track those that see the ad, but don’t click , or post-impressions resume submissions (post-impressions resume submissions on average account for 60-70% of all resume submissions).
Leave a Comment » | Interactive Marketing, Metrics, Online Media Planning, Return of Investment, digital marketing | Permalink
Posted by Laura
Are Facebook Apps The New Brand Wasteland?
April 13, 2008Excellent post by Marta Strckland at Three Minds! Facebook apps, like Second Life, have their place. But they have to add something to the community if it is going to succeed.
Read the full post here:
http://threeminds.organic.com/2008/04/are_facebook_apps_the_new_bran.html
Leave a Comment » | Interactive Marketing, digital marketing, social media | Permalink
Posted by Laura
Take This Click-through Rate and Shove it…
April 8, 2008I ain’t measuring it no more! I know, You probably just got comfortable with using it to compare your digital campaigns. But the truth is, click-through rate (CTR) has little to do with the effectiveness of your campaign. If it is your sole measurement of your campaigns, you are probably not making the best decisions. Read the rest of this entry »
2 Comments | Interactive Marketing, Interactive Recruitment, Metrics, Return of Investment, digital marketing | Permalink
Posted by Laura
Google Introduces Demographic Bidding
January 25, 2008This is already very useful. Google has launched the ability to place different bids on different audience segements on their content network and placement-targeted buys. You can place different bids for age and gender segments that work well for your campaign target. This will also be great for diversity strategies, since you can now target women across Google’s networks. It may also make Google more useful for college recruiting, since you’ll be able to target the 18-24 age segment.
More info form the Google Blog:
http://adwords.blogspot.com/2008/01/demographic-bidding-beta-test.html
1 Comment | College Recruiting, Interactive Marketing, Interactive Recruitment, search engine marketing | Permalink
Posted by Laura
Search Engine Marketing Is Not That Hard
December 3, 2007Yup, you heard me right. I’m getting sick of vendors and industry experts presenting search engine marketing (SEM) as a very complicated tool that recruiting professionals couldn’t possibly understand or manage thenselves. The truth is you could handle it yourself (if you only had time). However, although you probably need a vendor to help manage it from a time and adminstrative perspective, SEM is a rather simple tool. Read the rest of this entry »
3 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing, search engine marketing | Permalink
Posted by Laura
Behavioral Targeting – What Recruitment Advertisers Should Know
November 28, 2007It’s been a long, long time since I had the time to blog. My poor neglected blog has been the casualty of a very busy fall planning season. However, I’m on a trip, sitting in a hotel, waiting for room service to bring me a bite to eat and have a bit of time to write down some thoughts.
I’ve been working with a lot of account teams and clients over the past several months to take advantage of the millions of digital advertising oppotunties out there. I’ve come across a lot of hype around behavioral targeting and wanted to do my share to educate recruitment advertisers on how this should and should not fit into their strategies. Read the rest of this entry »
5 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing | Tagged: behavioral targeting, digital marketing, Interactive Marketing, recruitment advertising | Permalink
Posted by Laura
Go-Go-Gadget! Google to Offer Gadget Ads
September 20, 2007Google has launched Google Gadget Ads. You can now serve ads within gadget s(also referred to as widgets). Advertisers can now create these branded mini-apps using Flash or HTML and incorporate data feeds, video, images, and more. Essentially, you can create a mini-website within the ads (similar in function to many of the rich media formats available). This has many uses for recruitment. Think jobs database integration, recruiting events, chat, games, etc.
1 Comment | Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, rich media, social media | Permalink
Posted by Laura
Facebook Working on New Ad Targeting System – Yeah!
August 23, 2007This news made my week. According to this WSJ article, Facebook is working on a system that expands their already pretty nifty Flyer program. The Flyer program is a texted based ad that can be targeted by college, location or some limited demographics (age & gender). If they expand to include occupation, industry, interests, ethnicity, and employer – this will be huge for recruitment advertisers. Even some of these targeting options could get it to a “must include” status for recruitment media plans. If the program ends up being self-serve, as the flyer program is now, it will be even better, as there will not be barriers due to minimum buys for companies with smaller budgets.
Clearly it doesn’t take much to get me excited – but this could be an excellent source for recruitment marketing.
2 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing, employer branding, social media | Permalink
Posted by Laura
