I think this is the coolest rich media ad that I’ve ever seen. This campaign is showing a live streaming video feed of an event in Times Square. Accelerade has paid a guy to run on a treadmill for 24 hours and you can see him if you happen to be passing through Times Square or if you happen to be browsing Yahoo. The banner was developed by PointRoll. The banner drives people to the site at: http://www.accelerade.com. Read the rest of this entry »
My Favorite Rich Media Ad So Far
June 21, 2007
4 Comments | 
Creative Best Practices, Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, rich media | 
Permalink
Posted by Laura
Yahoo to Acquire Rivals.com
June 21, 2007I just noticed this press release. Now, if I were Yahoo! Hotjobs, I would turn this into an awesome college recruiting resource. Whether or not they do anything interesting with it - it is a good site to reach college students, alumni and fans of specific universities.
2 Comments | Interactive Marketing, Online Media Planning, digital marketing | Permalink
Posted by Laura
You Can Never Be Too Rich or Too Effective - So Look Into Rich Media
June 20, 2007Although many employers are just barely beginning to experiment with the standard gif banner ad (the ones that just animates - no audio, video, expansion, etc), the rest of the interactive industry has been using a lot of rich media. A rich media ad is a banner ad that incorporates video, audio, expansion, data capture, games, polls, etc. These ads are more engaging for users and can offer a stronger branding experience than a standard gif. Read the rest of this entry »
1 Comment | Interactive Marketing, Metrics, Online Media Planning, digital marketing, rich media | Permalink
Posted by Laura
Consumers to Advertisers: “It’s Over”
June 12, 2007As a recruitment advertiser, how is your relationship with your target audience? Are you keeping the passion alive, or are you about to get dumped via an awkward email, text message, or Post-it note?
I love the video below because it very clearly illustrates how advertisers have not grown with their consumers. Consumers (read: candidates) want different things now. They want to be part of the conversation, to have a “dialogue”with you. Are you listening? Read the rest of this entry »
3 Comments | Emerging Technology, Interactive Marketing, digital marketing, social media | Permalink
Posted by Laura
Banner Ads Improve Their Street Cred
May 14, 2007For most of my career, I’ve been challenged and/or heckled by someone asking/stating “Come on, those banners don’t work?!” or “Well, I never click on banners”. And I have steadfastedly stood by my graphic ad friends, because they do add value.
I’m not alone anymore! According to research published in the Journal of Consumer Research and more understandably discussed in an article by Science Daily, banner ads have an effect, even if you don’t notice them. Even when people cannot recall the ad, the repeated exposure to the ad leads to familiarity and that leads to positive feelings. The relationship between exposure and positive feelings is a direct one, with positive feelings increasing as exposure increased. This supports the value of using banner ads as part of your digitial branding strategy. Read the rest of this entry »
7 Comments | Creative Best Practices, Interactive Marketing, Metrics, Online Media Planning, Return of Investment, digital marketing | Permalink
Posted by Laura
New Social Media Targeting May Be Very Useful For Recruiting
March 22, 2007Most media reps that work with me know that I am not too high on behavioral targeting (BT). This is because BT has evolved at a macro level with broad categories. Many networks allow you to target career-related behavior (which generally boils down to visiting career sites and doing career related searches). However, most media plans I work on are to attract passive candidates, and adding a layer of BT for career-related behavior, just hits an active audience. Sometimes BT can be added to a media buy to get your ad in front of more diverse (i.e. African-American interest, Hispanic Interest), or more relevant (outdoor interest, sports interest) candidate, but it’s usually only marginally effective. I have always preferred occupational and industry demographic targeting.
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5 Comments | Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, social media | Permalink
Posted by Laura
Healthcare 2.0? The Workforce is Leading the Adoption of Social Computing
March 20, 2007I was inspired by Shannon’s great post about HCA’s new careers web site, to think about healthcare’s adoption of new technologies for recruitment. And yes, historically, healthcare has lagged behind other industries and has been led kicking and screaming into using technology. But I think this is changing.
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3 Comments | Emerging Technology, Interactive Marketing, digital marketing, recruiting, social media | Permalink
Posted by Laura
comScore Announces New “Visits” Metric For Measuring User Engagement
March 14, 2007comScore just released new metrics for measuring user engagement. I think this is awesome. For years, engagement has been a hard thing to determine. Many sites have used strategies to inflate traffic numbers by “buying” traffic from ad networks and affiliate programs, but the quality of the traffic was very low. Those users arrived at the site and then immediately left, but still counted as a visit. Also, with technologies like AJAX, the “visit” and the “page view” don’t tell enough of the story.
The changes has produced some interesting results. Yahoo’s Network remained on top with the most unique visitors and also came out on top of the new metric, average visits per visitor. But other than that - there were a lot of interesting differences to note.
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2 Comments | Interactive Marketing, Metrics, Online Media Planning, digital marketing | Permalink
Posted by Laura
What Happens in Second Life Doesn’t Stay in Second Life
March 6, 2007Second Life (SL) is probably one of the coolest marketing vehicles out there. It’s way more fun to research than your average media buy with the boring* rate cards, the comScore MediaMetrix or @plan audience profiles, Quantcast data, and lessons learned from past campaigns. In Second Life, I get to fly around, teleport, I made myself a business suit (if you’ve been in SL, you know this is possibly the lamest thing anyone has ever done in there), I’ve made some friends, scoped out some office space, I joined some groups, I visited Dell Island, American Apparel, and Millions of Us (THE experts on using this medium) and I acquired a bed, a desk, a Dell Computer, a bikini, some T-shirts, a chair, some dance animations, and some beer.
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2 Comments | Emerging Technology, Interactive Marketing, Interactive Recruitment, Return of Investment | Permalink
Posted by Laura
It’s 5PM - Have You Hugged Your Banner Campaign?
March 4, 2007
Ask anyone. Especially any of the creative teams I’ve worked with. I am slightly (no, that’s a lie - extremely) obsessive-compulsive when it comes to optimizing the interactive marketing campaigns my clients are running. I can often improve ROI by at least 100% by carefully reviewing metrics and optimizing the creative for each buy on the media plan. It’s not brain surgery, but it does require some attention (and maybe an anxiety disorder) to get an interactive campaign to produce significant results.
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No Comments » | Creative Best Practices, Interactive Marketing, Interactive Recruitment, Return of Investment | Permalink
Posted by Laura
