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	<title>Tales From the Digital Side &#187; Return of Investment</title>
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		<title>Tales From the Digital Side &#187; Return of Investment</title>
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		<title>Must see: Successful Web Analytics Approaches by Avinash Kaushik</title>
		<link>http://talesfromthedigitalside.com/2008/06/10/must-see-successful-web-analytics-approaches-by-avinash-kaushik/</link>
		<comments>http://talesfromthedigitalside.com/2008/06/10/must-see-successful-web-analytics-approaches-by-avinash-kaushik/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 14:32:17 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Return of Investment]]></category>

		<guid isPermaLink="false">http://digitalsourcing.wordpress.com/?p=82</guid>
		<description><![CDATA[This presentation is a bit long, but very interesting. A must see if you look at web analytics data.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=82&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Google Enables Third Party Tracking For Their Content Network</title>
		<link>http://talesfromthedigitalside.com/2008/05/19/google-enables-third-party-tracking-for-their-content-network/</link>
		<comments>http://talesfromthedigitalside.com/2008/05/19/google-enables-third-party-tracking-for-their-content-network/#comments</comments>
		<pubDate>Mon, 19 May 2008 17:10:07 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Online Media Planning]]></category>
		<category><![CDATA[Return of Investment]]></category>

		<guid isPermaLink="false">http://digitalsourcing.wordpress.com/?p=81</guid>
		<description><![CDATA[This is great news! Google&#8217;s content/ad network that allows advertisers to run banners across many publishers has been a very consistent sources of resume submissions in many media campaigns. Up until now though, we were not able to track impressions level data and could only tracking resume submissions that were made after someone clicked on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=81&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Take This Click-through Rate and Shove it&#8230;</title>
		<link>http://talesfromthedigitalside.com/2008/04/08/take-this-click-through-rate-and-shove-it/</link>
		<comments>http://talesfromthedigitalside.com/2008/04/08/take-this-click-through-rate-and-shove-it/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 16:59:27 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Interactive Recruitment]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Return of Investment]]></category>

		<guid isPermaLink="false">http://digitalsourcing.wordpress.com/?p=76</guid>
		<description><![CDATA[I ain&#8217;t measuring it no more! I know, You probably just got comfortable with using it to compare your digital campaigns. But the truth is, click-through rate (CTR) has little to do with the effectiveness of your campaign. If it is your sole measurement of your campaigns, you are probably not making the best decisions. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=76&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Banner Ads Improve Their Street Cred</title>
		<link>http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/</link>
		<comments>http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/#comments</comments>
		<pubDate>Mon, 14 May 2007 22:56:39 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Creative Best Practices]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Online Media Planning]]></category>
		<category><![CDATA[Return of Investment]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/05/14/banner-ads-improve-their-street-cred/</guid>
		<description><![CDATA[For most of my career, I&#8217;ve been challenged and/or heckled by someone asking/stating &#8220;Come on, those banners don&#8217;t work?!&#8221; or &#8220;Well, I never click on banners&#8221;. And I have steadfastedly stood by my graphic ad friends, because they do add value. I&#8217;m not alone anymore! According to research published in the Journal of Consumer Research [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=40&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>7</slash:comments>
	
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		<title>What Happens in Second Life Doesn&#8217;t Stay in Second Life</title>
		<link>http://talesfromthedigitalside.com/2007/03/06/what-happens-in-second-life-doesnt-stay-in-second-life/</link>
		<comments>http://talesfromthedigitalside.com/2007/03/06/what-happens-in-second-life-doesnt-stay-in-second-life/#comments</comments>
		<pubDate>Wed, 07 Mar 2007 00:36:36 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Interactive Recruitment]]></category>
		<category><![CDATA[Return of Investment]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/03/06/what-happens-in-second-life-doesnt-stay-in-second-life/</guid>
		<description><![CDATA[Second Life (SL) is probably one of the coolest marketing vehicles out there. It&#8217;s way more fun to research than your average media buy with the boring* rate cards, the comScore MediaMetrix or @plan audience profiles, Quantcast data, and lessons learned from past campaigns. In Second Life, I get to fly around, teleport, I made [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=14&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">digitalsourcing</media:title>
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		<item>
		<title>It&#8217;s 5PM &#8211; Have You Hugged Your Banner Campaign?</title>
		<link>http://talesfromthedigitalside.com/2007/03/04/its-5pm-have-you-hugged-your-banner-campaign/</link>
		<comments>http://talesfromthedigitalside.com/2007/03/04/its-5pm-have-you-hugged-your-banner-campaign/#comments</comments>
		<pubDate>Sun, 04 Mar 2007 20:10:54 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Creative Best Practices]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Interactive Recruitment]]></category>
		<category><![CDATA[Return of Investment]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/03/04/its-5pm-have-you-hugged-your-banner-campaign/</guid>
		<description><![CDATA[Ask anyone. Especially any of the creative teams I&#8217;ve worked with. I am slightly (no, that&#8217;s a lie &#8211; extremely) obsessive-compulsive when it comes to optimizing the interactive marketing campaigns my clients are running. I can often improve ROI by at least 100% by carefully reviewing metrics and optimizing the creative for each buy on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=13&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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