Tales From the Digital Side

Google has launched Google Gadget Ads. You can now serve ads within gadget s(also referred to as widgets). Advertisers can now create these branded mini-apps using Flash or HTML and incorporate data feeds, video, images, and more. Essentially, you can create a mini-website within the ads (similar in function to many of the rich media formats available). This has many uses for recruitment. Think jobs database integration, recruiting events, chat, games, etc.

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I think this is the coolest rich media ad that I’ve ever seen. This campaign is showing a live streaming video feed of an event in Times Square. Accelerade has paid a guy to run on a treadmill for 24 hours and you can see him if you happen to be passing through Times Square or if you happen to be browsing Yahoo. The banner was developed by PointRoll. The banner drives people to the site at: http://www.accelerade.com. Read the rest of this entry »

Although many employers are just barely beginning to experiment with the standard gif banner ad (the ones that just animates - no audio, video, expansion, etc), the rest of the interactive industry has been using a lot of rich media. A rich media ad is a banner ad that incorporates video, audio, expansion, data capture, games, polls, etc. These ads are more engaging for users and can offer a stronger branding experience than a standard gif. Read the rest of this entry »