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		<title>Go-Go-Gadget! Google to Offer Gadget Ads</title>
		<link>http://talesfromthedigitalside.com/2007/09/20/go-go-gadget-google-to-offer-gadget-ads/</link>
		<comments>http://talesfromthedigitalside.com/2007/09/20/go-go-gadget-google-to-offer-gadget-ads/#comments</comments>
		<pubDate>Thu, 20 Sep 2007 21:17:52 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Online Media Planning]]></category>
		<category><![CDATA[rich media]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Google has launched Google Gadget Ads. You can now serve ads within gadget s(also referred to as widgets). Advertisers can now create these branded mini-apps using Flash or HTML and incorporate data feeds, video, images, and more. Essentially, you can create a mini-website within the ads (similar in function to many of the rich media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=64&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>My Favorite Rich Media Ad So Far</title>
		<link>http://talesfromthedigitalside.com/2007/06/21/my-favorite-rich-media-ad-so-far/</link>
		<comments>http://talesfromthedigitalside.com/2007/06/21/my-favorite-rich-media-ad-so-far/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 23:38:37 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Creative Best Practices]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Online Media Planning]]></category>
		<category><![CDATA[rich media]]></category>

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		<description><![CDATA[I think this is the coolest rich media ad that I&#8217;ve ever seen. This campaign is showing a live streaming video feed of an event in Times Square. Accelerade has paid a guy to run on a treadmill for 24 hours and you can see him if you happen to be passing through Times Square [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=49&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>You Can Never Be Too Rich or Too Effective &#8211;  So Look Into Rich Media</title>
		<link>http://talesfromthedigitalside.com/2007/06/20/you-can-never-be-too-rich-or-too-effective-look-into-rich-media/</link>
		<comments>http://talesfromthedigitalside.com/2007/06/20/you-can-never-be-too-rich-or-too-effective-look-into-rich-media/#comments</comments>
		<pubDate>Wed, 20 Jun 2007 23:45:51 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Online Media Planning]]></category>
		<category><![CDATA[rich media]]></category>

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		<description><![CDATA[Although many employers are just barely beginning to experiment with the standard gif banner ad (the ones that just animates &#8211; no audio, video, expansion, etc), the rest of the interactive industry has been using a lot of rich media. A rich media ad is a banner ad that incorporates video, audio, expansion, data capture, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&amp;blog=834291&amp;post=46&amp;subd=digitalsourcing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Brand Awareness</media:title>
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