Before I even start, I want to be clear that I believe that search engine optimization (SEO) is an extremely important tool for HR. This post is not about whether or not SEO is a good tool, it’s about some of the practices being used in this industry and why they aren’t always all they are hyped up to be. Read the rest of this entry »
SEO Hype and Services You Don’t Need
April 9, 2008
12 Comments | 
Career Site Best Practices, search engine marketing | 
Permalink
Posted by Laura
Google Introduces Demographic Bidding
January 25, 2008This is already very useful. Google has launched the ability to place different bids on different audience segements on their content network and placement-targeted buys. You can place different bids for age and gender segments that work well for your campaign target. This will also be great for diversity strategies, since you can now target women across Google’s networks. It may also make Google more useful for college recruiting, since you’ll be able to target the 18-24 age segment.
More info form the Google Blog:
http://adwords.blogspot.com/2008/01/demographic-bidding-beta-test.html
1 Comment | College Recruiting, Interactive Marketing, Interactive Recruitment, search engine marketing | Permalink
Posted by Laura
Search Engine Marketing Is Not That Hard
December 3, 2007Yup, you heard me right. I’m getting sick of vendors and industry experts presenting search engine marketing (SEM) as a very complicated tool that recruiting professionals couldn’t possibly understand or manage thenselves. The truth is you could handle it yourself (if you only had time). However, although you probably need a vendor to help manage it from a time and adminstrative perspective, SEM is a rather simple tool. Read the rest of this entry »
3 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing, search engine marketing | Permalink
Posted by Laura
