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	<title>Tales From the Digital Side &#187; search engine marketing</title>
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		<title>SEO Hype and Services You Don&#8217;t Need</title>
		<link>http://talesfromthedigitalside.com/2008/04/09/seo-hype-and-services-you-dont-need/</link>
		<comments>http://talesfromthedigitalside.com/2008/04/09/seo-hype-and-services-you-dont-need/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 16:12:17 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Career Site Best Practices]]></category>
		<category><![CDATA[search engine marketing]]></category>

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		<description><![CDATA[Before I even start, I want to be clear that I believe that search engine optimization (SEO) is an extremely important tool for HR. This post is not about whether or not SEO is a good tool, it&#8217;s about some of the practices being used in this industry and why they aren&#8217;t always all they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&blog=834291&post=77&subd=digitalsourcing&ref=&feed=1" />]]></description>
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		<slash:comments>12</slash:comments>
	
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		<title>Google Introduces Demographic Bidding</title>
		<link>http://talesfromthedigitalside.com/2008/01/25/google-introduces-demographic-bidding/</link>
		<comments>http://talesfromthedigitalside.com/2008/01/25/google-introduces-demographic-bidding/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 17:58:42 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[College Recruiting]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Interactive Recruitment]]></category>
		<category><![CDATA[search engine marketing]]></category>

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		<description><![CDATA[This is already very useful. Google has launched the ability to place different bids on different audience segements on their content network and placement-targeted buys. You can place different bids for age and gender segments that work well for your campaign target. This will also be great for diversity strategies, since you can now target [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&blog=834291&post=69&subd=digitalsourcing&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Search Engine Marketing Is Not That Hard</title>
		<link>http://talesfromthedigitalside.com/2007/12/03/search-engine-marketing-is-not-that-hard/</link>
		<comments>http://talesfromthedigitalside.com/2007/12/03/search-engine-marketing-is-not-that-hard/#comments</comments>
		<pubDate>Mon, 03 Dec 2007 16:14:26 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Interactive Recruitment]]></category>
		<category><![CDATA[Online Media Planning]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://talesfromthedigitalside.com/2007/12/03/search-engine-marketing-is-not-that-hard/</guid>
		<description><![CDATA[Yup, you heard me right. I&#8217;m getting sick of vendors and industry experts presenting search engine marketing (SEM) as a very complicated tool that recruiting professionals couldn&#8217;t possibly understand or manage thenselves. The truth is you could handle it yourself (if you only had time). However, although you probably need a vendor to help manage [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=talesfromthedigitalside.com&blog=834291&post=66&subd=digitalsourcing&ref=&feed=1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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