What If Second Life Avatars Lived Amongst Us?

July 19, 2007

Thank you DRAFTFCB for this hysterical take on Second Life. If you’ve been in SL, you have to laugh at this. If you haven’t been in SL, this is a pretty accurate depiction of what goes on. Read the rest of this entry »


(Mis)Adventures in Second Life – Weather Island

March 12, 2007

As I’ve blogged about before, I believe that the real opportunity in Second Life (SL) is the ability to develop an immersive branding experience for the candidate. So I’ve decided to write a series on my explorations within SL of good and bad branding experiences. Many of these will not be specific to employer branding, but it should give you a good feeling of what is possible.

Weather Island Welcome Area Read the rest of this entry »