Seems that Facebook’s velocity has slowed down since the launch of the new site last week. Velocity is defined by Compete.com as: Read the rest of this entry »
Facebook Growth – Slowed By Recent Update
March 23, 2009
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Posted by Laura
More “New Facebook” Disasters – Six Things I Really Hate
March 14, 2009I’m really fed up with Facebook. I really hate the new design changes they made this week, even more than the design changes they made during the Fall of 2008. I’m wondering if they are simply trying to become Twitter, as every change brings them closer and closer to Twitter’s overall concept. Read the rest of this entry »
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Product management, social media | 
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Posted by Laura
Has Facebook Jumped The Shark?
July 21, 2008Has the New Facebook design (http://www.new.facebook.com) caused Facebook to “Jump the Shark”? [Definition: Jump the Shark: It's a moment. A defining moment when you know that your favorite television program (or in this case social network) has reached its peak.] Read the rest of this entry »
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digital marketing, social media | 
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Posted by Laura
Are Facebook Apps The New Brand Wasteland?
April 13, 2008Excellent post by Marta Strckland at Three Minds! Facebook apps, like Second Life, have their place. But they have to add something to the community if it is going to succeed.
Read the full post here:
http://threeminds.organic.com/2008/04/are_facebook_apps_the_new_bran.html
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Posted by Laura
Affinity Circles – Exclusive Online Communities – Another Tool for Your Social Media Toolkit
March 9, 2008If you haven’t heard of Affinity Circles yet, I strongly recommend checking them out. in a nutshell, they provide private communities to member-based organizations, mostly university & college alumni groups and professional associations. What is great about this for employers, is that you can take advantage of these trusted, verified networks to target the professional candidates you are seeking. Read the rest of this entry »
3 Comments | Emerging Technology, digital marketing, social media | Permalink
Posted by Laura
Buzztastic New Words for 2008
December 11, 2007Just as you are settling down to enjoy your Holiday 2.0 and your New Year 3.0, looks like there will a be host of new buzzwords to learn for 2008! Feel free to do some “blog groveling”! Enjoy!
Thank you Pete Blackshaw and ClickZ. Read the rest of this entry »
1 Comment | Misc, social media | Permalink
Posted by Laura
Go-Go-Gadget! Google to Offer Gadget Ads
September 20, 2007Google has launched Google Gadget Ads. You can now serve ads within gadget s(also referred to as widgets). Advertisers can now create these branded mini-apps using Flash or HTML and incorporate data feeds, video, images, and more. Essentially, you can create a mini-website within the ads (similar in function to many of the rich media formats available). This has many uses for recruitment. Think jobs database integration, recruiting events, chat, games, etc.
1 Comment | Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, rich media, social media | Permalink
Posted by Laura
Facebook Working on New Ad Targeting System – Yeah!
August 23, 2007This news made my week. According to this WSJ article, Facebook is working on a system that expands their already pretty nifty Flyer program. The Flyer program is a texted based ad that can be targeted by college, location or some limited demographics (age & gender). If they expand to include occupation, industry, interests, ethnicity, and employer – this will be huge for recruitment advertisers. Even some of these targeting options could get it to a “must include” status for recruitment media plans. If the program ends up being self-serve, as the flyer program is now, it will be even better, as there will not be barriers due to minimum buys for companies with smaller budgets.
Clearly it doesn’t take much to get me excited – but this could be an excellent source for recruitment marketing.
2 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing, employer branding, social media | Permalink
Posted by Laura
MentosIntern.com – Millenial-focused Advertising
August 7, 2007If you manage college recruitment initiatives, you are probably in the midst of preparing for the fall semester. As you consider your options of how to brand yourself to the millenial generation, take a look at MentosIntern.com. Read the rest of this entry »
5 Comments | College Recruiting, Emerging Technology, Youth Marketing, digital marketing, social media | Permalink
Posted by Laura
Facebook Rate Card Leaked – Is a Positive ROI from a Sponsored Group Possible?
August 2, 2007I don’t think this information is news to anyone who works for a recruitment advertising agency, but many employers might be suprised by the costs of creating a Facebook Sponsored Group. As a media buyer, I have access to this type of information, but I wouldn’t post it to the masses, but recently Valleywag posted information from the current rate card. Since the info is out there, it’s worth a discussion. Sponsored Group costs are going from $150K for 3 months to $300K for 3 months. Even at $150K, the costs were steep for recruitment. It is very hard to make an investment like that prove a positive ROI for your organization. Read the rest of this entry »
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Posted by Laura
