Most media reps that work with me know that I am not too high on behavioral targeting (BT). This is because BT has evolved at a macro level with broad categories. Many networks allow you to target career-related behavior (which generally boils down to visiting career sites and doing career related searches). However, most media plans I work on are to attract passive candidates, and adding a layer of BT for career-related behavior, just hits an active audience. Sometimes BT can be added to a media buy to get your ad in front of more diverse (i.e. African-American interest, Hispanic Interest), or more relevant (outdoor interest, sports interest) candidate, but it’s usually only marginally effective. I have always preferred occupational and industry demographic targeting.
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New Social Media Targeting May Be Very Useful For Recruiting
March 22, 2007
5 Comments | 
Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, social media | 
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Posted by Laura
Healthcare 2.0? The Workforce is Leading the Adoption of Social Computing
March 20, 2007I was inspired by Shannon’s great post about HCA’s new careers web site, to think about healthcare’s adoption of new technologies for recruitment. And yes, historically, healthcare has lagged behind other industries and has been led kicking and screaming into using technology. But I think this is changing.
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3 Comments | Emerging Technology, Interactive Marketing, digital marketing, recruiting, social media | Permalink
Posted by Laura
