Diddy is using Youtube to find his next personal assistant. Not only is this a great use of social media for recruitment, I think the video is also well designed for the target audience. Diddy does not describe the job in flowing, shiny, happy phrases, he presents as what it is… hard work. Transparency is important, candidates want to hear what it will really be like to work for you. Another note on this… Diddy, as CEO, is doing his own recruiting pitch. It says something that he’s personally involved. Read the rest of this entry »
Roll Like Diddy, Use Social Media for Recruitment
July 30, 2007
2 Comments | 
Interactive Marketing, digital marketing, social media | 
Permalink
Posted by Laura
Consumers to Advertisers: “It’s Over”
June 12, 2007As a recruitment advertiser, how is your relationship with your target audience? Are you keeping the passion alive, or are you about to get dumped via an awkward email, text message, or Post-it note?
I love the video below because it very clearly illustrates how advertisers have not grown with their consumers. Consumers (read: candidates) want different things now. They want to be part of the conversation, to have a “dialogue”with you. Are you listening? Read the rest of this entry »
3 Comments | Emerging Technology, Interactive Marketing, digital marketing, social media | Permalink
Posted by Laura
New Social Media Targeting May Be Very Useful For Recruiting
March 22, 2007Most media reps that work with me know that I am not too high on behavioral targeting (BT). This is because BT has evolved at a macro level with broad categories. Many networks allow you to target career-related behavior (which generally boils down to visiting career sites and doing career related searches). However, most media plans I work on are to attract passive candidates, and adding a layer of BT for career-related behavior, just hits an active audience. Sometimes BT can be added to a media buy to get your ad in front of more diverse (i.e. African-American interest, Hispanic Interest), or more relevant (outdoor interest, sports interest) candidate, but it’s usually only marginally effective. I have always preferred occupational and industry demographic targeting.
Read the rest of this entry »
5 Comments | Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, social media | Permalink
Posted by Laura
Healthcare 2.0? The Workforce is Leading the Adoption of Social Computing
March 20, 2007I was inspired by Shannon’s great post about HCA’s new careers web site, to think about healthcare’s adoption of new technologies for recruitment. And yes, historically, healthcare has lagged behind other industries and has been led kicking and screaming into using technology. But I think this is changing.
Read the rest of this entry »
3 Comments | Emerging Technology, Interactive Marketing, digital marketing, recruiting, social media | Permalink
Posted by Laura
