Excellent post by Marta Strckland at Three Minds! Facebook apps, like Second Life, have their place. But they have to add something to the community if it is going to succeed.
Read the full post here:
http://threeminds.organic.com/2008/04/are_facebook_apps_the_new_bran.html
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Interactive Marketing, digital marketing, social media | 
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Posted by Laura
Before I even start, I want to be clear that I believe that search engine optimization (SEO) is an extremely important tool for HR. This post is not about whether or not SEO is a good tool, it’s about some of the practices being used in this industry and why they aren’t always all they are hyped up to be. Read the rest of this entry »
12 Comments | Career Site Best Practices, search engine marketing | Permalink
Posted by Laura
I ain’t measuring it no more! I know, You probably just got comfortable with using it to compare your digital campaigns. But the truth is, click-through rate (CTR) has little to do with the effectiveness of your campaign. If it is your sole measurement of your campaigns, you are probably not making the best decisions. Read the rest of this entry »
2 Comments | Interactive Marketing, Interactive Recruitment, Metrics, Return of Investment, digital marketing | Permalink
Posted by Laura
If you haven’t heard of Affinity Circles yet, I strongly recommend checking them out. in a nutshell, they provide private communities to member-based organizations, mostly university & college alumni groups and professional associations. What is great about this for employers, is that you can take advantage of these trusted, verified networks to target the professional candidates you are seeking. Read the rest of this entry »
3 Comments | Emerging Technology, digital marketing, social media | Permalink
Posted by Laura
We have the following position open. Please feel free to refer someone if you know someone who is a good fit.
Bernard Hodes Group, part of Omnicom Group Inc. (NYSE: OMC), is the nation’s leading recruitment communications company. We are seeking a highly motivated and savvy individual for the position of Digital Media Planner to join our busy Digital Media group. In this challenging position, you will work with the account service teams to develop and implement complex digital media plans. Read the rest of this entry »
Leave a Comment » | Misc, digital marketing | Permalink
Posted by Laura
This is already very useful. Google has launched the ability to place different bids on different audience segements on their content network and placement-targeted buys. You can place different bids for age and gender segments that work well for your campaign target. This will also be great for diversity strategies, since you can now target women across Google’s networks. It may also make Google more useful for college recruiting, since you’ll be able to target the 18-24 age segment.
More info form the Google Blog:
http://adwords.blogspot.com/2008/01/demographic-bidding-beta-test.html
1 Comment | College Recruiting, Interactive Marketing, Interactive Recruitment, search engine marketing | Permalink
Posted by Laura
Just as you are settling down to enjoy your Holiday 2.0 and your New Year 3.0, looks like there will a be host of new buzzwords to learn for 2008! Feel free to do some “blog groveling”! Enjoy!
Thank you Pete Blackshaw and ClickZ. Read the rest of this entry »
1 Comment | Misc, social media | Permalink
Posted by Laura
Yup, you heard me right. I’m getting sick of vendors and industry experts presenting search engine marketing (SEM) as a very complicated tool that recruiting professionals couldn’t possibly understand or manage thenselves. The truth is you could handle it yourself (if you only had time). However, although you probably need a vendor to help manage it from a time and adminstrative perspective, SEM is a rather simple tool. Read the rest of this entry »
3 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing, search engine marketing | Permalink
Posted by Laura
It’s been a long, long time since I had the time to blog. My poor neglected blog has been the casualty of a very busy fall planning season. However, I’m on a trip, sitting in a hotel, waiting for room service to bring me a bite to eat and have a bit of time to write down some thoughts.
I’ve been working with a lot of account teams and clients over the past several months to take advantage of the millions of digital advertising oppotunties out there. I’ve come across a lot of hype around behavioral targeting and wanted to do my share to educate recruitment advertisers on how this should and should not fit into their strategies. Read the rest of this entry »
5 Comments | Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing | Tagged: behavioral targeting, digital marketing, Interactive Marketing, recruitment advertising | Permalink
Posted by Laura
Google has launched Google Gadget Ads. You can now serve ads within gadget s(also referred to as widgets). Advertisers can now create these branded mini-apps using Flash or HTML and incorporate data feeds, video, images, and more. Essentially, you can create a mini-website within the ads (similar in function to many of the rich media formats available). This has many uses for recruitment. Think jobs database integration, recruiting events, chat, games, etc.
1 Comment | Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, rich media, social media | Permalink
Posted by Laura
