April 13, 2008
Excellent post by Marta Strckland at Three Minds! Facebook apps, like Second Life, have their place. But they have to add something to the community if it is going to succeed.
Read the full post here:
http://threeminds.organic.com/2008/04/are_facebook_apps_the_new_bran.html
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Interactive Marketing, digital marketing, social media |
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Posted by Laura
March 4, 2008
We have the following position open. Please feel free to refer someone if you know someone who is a good fit.
Bernard Hodes Group, part of Omnicom Group Inc. (NYSE: OMC), is the nation’s leading recruitment communications company. We are seeking a highly motivated and savvy individual for the position of Digital Media Planner to join our busy Digital Media group. In this challenging position, you will work with the account service teams to develop and implement complex digital media plans. Read the rest of this entry »
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Misc, digital marketing |
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Posted by Laura
January 25, 2008
This is already very useful. Google has launched the ability to place different bids on different audience segements on their content network and placement-targeted buys. You can place different bids for age and gender segments that work well for your campaign target. This will also be great for diversity strategies, since you can now target women across Google’s networks. It may also make Google more useful for college recruiting, since you’ll be able to target the 18-24 age segment.
More info form the Google Blog:
http://adwords.blogspot.com/2008/01/demographic-bidding-beta-test.html
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College Recruiting, Interactive Marketing, Interactive Recruitment, search engine marketing |
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Posted by Laura
November 28, 2007
It’s been a long, long time since I had the time to blog. My poor neglected blog has been the casualty of a very busy fall planning season. However, I’m on a trip, sitting in a hotel, waiting for room service to bring me a bite to eat and have a bit of time to write down some thoughts.
I’ve been working with a lot of account teams and clients over the past several months to take advantage of the millions of digital advertising oppotunties out there. I’ve come across a lot of hype around behavioral targeting and wanted to do my share to educate recruitment advertisers on how this should and should not fit into their strategies. Read the rest of this entry »
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Interactive Marketing, Interactive Recruitment, Online Media Planning, digital marketing | Tagged: behavioral targeting, digital marketing, Interactive Marketing, recruitment advertising |
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Posted by Laura
September 20, 2007
Google has launched Google Gadget Ads. You can now serve ads within gadget s(also referred to as widgets). Advertisers can now create these branded mini-apps using Flash or HTML and incorporate data feeds, video, images, and more. Essentially, you can create a mini-website within the ads (similar in function to many of the rich media formats available). This has many uses for recruitment. Think jobs database integration, recruiting events, chat, games, etc.
Click Here for the full article.
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Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, rich media, social media |
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Posted by Laura