Facebook’s recent move to open up it’s platform to allow integration with other applicatons holds one of the biggest opportunities for the recruitment industry. Read the rest of this entry »
Facebook - Bringing People and Applications Together
July 23, 2007
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Posted by Laura
What If Second Life Avatars Lived Amongst Us?
July 19, 2007Thank you DRAFTFCB for this hysterical take on Second Life. If you’ve been in SL, you have to laugh at this. If you haven’t been in SL, this is a pretty accurate depiction of what goes on. Read the rest of this entry »
5 Comments | News, Second Life | Permalink
Posted by Laura
The Underbelly of Your Employer Brand
July 12, 2007The employment branding industry has, for most of it’s existence, been able to maintain control of the employment brand. Well crafted ads, shiny, happy employee testimonials, top places to work lists, slick employment videos, etc paint the picture of the perfect employer. Enter Web 2.0. The proliferation of user/candidate generated content (Youtube, Myspace, Facebook, etc) has built a web community that not only wants, but expects to see reviews of companies/products/services from people like themselves. Read the rest of this entry »
6 Comments | employer branding | Permalink
Posted by Laura
My Favorite Rich Media Ad So Far
June 21, 2007I think this is the coolest rich media ad that I’ve ever seen. This campaign is showing a live streaming video feed of an event in Times Square. Accelerade has paid a guy to run on a treadmill for 24 hours and you can see him if you happen to be passing through Times Square or if you happen to be browsing Yahoo. The banner was developed by PointRoll. The banner drives people to the site at: http://www.accelerade.com. Read the rest of this entry »
4 Comments | Creative Best Practices, Emerging Technology, Interactive Marketing, Online Media Planning, digital marketing, rich media | Permalink
Posted by Laura
Yahoo to Acquire Rivals.com
June 21, 2007I just noticed this press release. Now, if I were Yahoo! Hotjobs, I would turn this into an awesome college recruiting resource. Whether or not they do anything interesting with it - it is a good site to reach college students, alumni and fans of specific universities.
2 Comments | Interactive Marketing, Online Media Planning, digital marketing | Permalink
Posted by Laura
You Can Never Be Too Rich or Too Effective - So Look Into Rich Media
June 20, 2007Although many employers are just barely beginning to experiment with the standard gif banner ad (the ones that just animates - no audio, video, expansion, etc), the rest of the interactive industry has been using a lot of rich media. A rich media ad is a banner ad that incorporates video, audio, expansion, data capture, games, polls, etc. These ads are more engaging for users and can offer a stronger branding experience than a standard gif. Read the rest of this entry »
1 Comment | Interactive Marketing, Metrics, Online Media Planning, digital marketing, rich media | Permalink
Posted by Laura
Consumers to Advertisers: “It’s Over”
June 12, 2007As a recruitment advertiser, how is your relationship with your target audience? Are you keeping the passion alive, or are you about to get dumped via an awkward email, text message, or Post-it note?
I love the video below because it very clearly illustrates how advertisers have not grown with their consumers. Consumers (read: candidates) want different things now. They want to be part of the conversation, to have a “dialogue”with you. Are you listening? Read the rest of this entry »
3 Comments | Emerging Technology, Interactive Marketing, digital marketing, social media | Permalink
Posted by Laura
Banner Ads Improve Their Street Cred
May 14, 2007For most of my career, I’ve been challenged and/or heckled by someone asking/stating “Come on, those banners don’t work?!” or “Well, I never click on banners”. And I have steadfastedly stood by my graphic ad friends, because they do add value.
I’m not alone anymore! According to research published in the Journal of Consumer Research and more understandably discussed in an article by Science Daily, banner ads have an effect, even if you don’t notice them. Even when people cannot recall the ad, the repeated exposure to the ad leads to familiarity and that leads to positive feelings. The relationship between exposure and positive feelings is a direct one, with positive feelings increasing as exposure increased. This supports the value of using banner ads as part of your digitial branding strategy. Read the rest of this entry »
7 Comments | Creative Best Practices, Interactive Marketing, Metrics, Online Media Planning, Return of Investment, digital marketing | Permalink
Posted by Laura
Just Hand Over the Rate Card, and Nobody Gets Hurt!
April 17, 2007I’ve been extremely busy the last few weeks at work and I haven’t had a lot of time to blog, or for that matter eat, sleep, exercise, or relax. Good thing I got my taxes done before I hit this time crunch.
Anyway, part of what has been keeping me so busy has been working on a lot of media plans. So, I feel the need to share my frustration with media vendors. I feel that media vendors are sometimes their own worst enemies and have processes in place that get them left off RFP and media plans. I have several pet peeves with the way media display their information, provide data & rates, and allocate their sales resources, and here they are: Read the rest of this entry »
5 Comments | Online Media Planning, digital marketing | Permalink
Posted by Laura
Chat - The Virtual Recruitment Tool For Real Life
March 30, 2007There has been a lot of discussion about Second Life and virtual career fairs. From Job Fairs in Second Life (here and here), with many differing opinions regarding the value of such an initiative. Personally, I’m less enthusiastic about job fairs in Second Life, than I am about the branding opportunities.
However, I do very much believe that companies can leverage virtual recruitment to significantly enhance their ROI in Real Life. And that is by using chat technology to either to run a virtual career fair or as a recruiter chat function on the corporate career site. Why do I believe in this model?
Read the rest of this entry »
4 Comments | Career Site Best Practices, Emerging Technology, Interactive Recruitment | Permalink
Posted by Laura
